Addesk to Offer Digital Element’s Hyperlocal Geolocation Solutions to Help Drive More Effective Advertising across Latin America

Innovative Technology Will Help Brazilian Advertisers and Agencies Increase their Revenues and Improve ROI

ATLANTA – May 18, 2016 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced that Addesk, a Brazilian technology company founded by experts in programmatic advertising, is now offering the NetAcuity® platform of solutions for its advertising and ecommerce clients.

Addesk serves as representative and reseller of digital technologies for ecommerce online advertising in Brazil. The company offers the best technologies from Europe and the United States to help Brazilian advertisers and agencies increase their revenue and improve their ROI. Addesk works with some of the top players in Brazil, including Addialeto, Vitrio, 4results, Groupon, Batanga, folha24horas, Rede Bahia, Netshoes, Dafiti, Tricae, and Petlove, among others. With the integration of Digital Element’s solutions, Addesk will now help its clients to deliver hyperlocal geotargeted advertising and content to improve reach, relevance and response for a variety of digital campaigns and other business initiatives.

According to eMarketer, a leading global marketing research firm, digital ad spending in Latin America is set to reach new heights with mobile grabbing a larger percentage of those overall dollars.

“We’re certainly seeing significant growth in overall ad spending in the region, much of that can be attributed to our rising middle class and a focus on upcoming global events such as the Rio Olympics this summer,” said Laurent Djoulizibaritch, CEO, Addesk. “We’ve been able to provide strong support with native Brazilian specialists, from implementation to reporting, and to now be able to complement our services with global, industry-leading geolocation technology will only give our clients even more of an advantage in what will surely become a very crowded and competitive Latin American marketplace.”

With NetAcuity, advertisers and retailers can identify actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities—all while respecting the user’s right to privacy.

In particular, NetAcuity Pulse™ takes IP-based targeting to a new level by utilizing insights gleaned from mobile devices, allowing Digital Element to offer more seen IP locations than any other provider. Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity Edge™ by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device.

“Research is showing us that up to half of the Latin American digital ad spend is originating in Brazil so there is a lot of opportunity for Addesk to truly increase its clients’ revenues while improving their advertising ROI,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “The NetAcuity platform offers a number of different ways to accurately reach Latin American consumers, regardless of their locations or the devices they use to connect. Reliable geolocation data for online advertising targeting and measurement has been severely lacking in this this region, but Digital Element’s technology will be able to change that.”

Benefits of using the NetAcuity platform for Brazilian companies include:

  • Improve Reach and Relevance – Command a 30-40 percent premium over non-targeted ads by delivering content to specific audiences, reducing wasted impressions and increasing click-through rates and message reach.
  • Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
  • Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
  • Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
  • Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
  • Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions

About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Addesk

Addesk is a Brazilian digital company focused on marketing solutions for the mobile world. The company was founded in 2014 by programmatic media professionals, relying on the best technologies from Europe and the United States. The aim is to help advertisers and e-commerce customers in Latin America to demystify the mobile world and increase revenues. Today Addesk has customers to which it provides the most advanced technologies in Brazil, Mexico, Peru and Colombia.

Media contact
North America:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com

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