Digital Element has over 25 years of experience in helping businesses effectively harness the power of IP intelligence data. The company shares that experience by creating the “State of the IP Address Report.”
This report, being the first in an annual series, is a mechanism to share in-depth IP address intelligence expertise on an ongoing basis with those who work with IP address data—helping them to quickly understand important trends, shifts, and themes related to IP addresses as well as determine how they can be used to help businesses solve problems and improve operations.
Executive Summary
- Significant advancements in the IP intelligence space allow businesses to glean extensive context around IP addresses that they can use to better run their operations and/or make more informed decisions. However, navigating the intricate world of IP Addresses can be a daunting task. It requires a keen understanding to drive results.
- IP address-based targeting can reach all audiences. Unfortunately, basic IP geolocation solutions typically offer reliability only at the metro-city level, often leading to significant inaccuracies.
- Contrary to common misperceptions, reliable postcode-level targeting really does exist.
- IP intelligence offers a powerful alternative to third-party tracking cookies. More than that, it offers distinct benefits that solve many of the challenges inherent in third-party cookies.
- More and more people online mask their locations through proxies and Virtual Private
- Networks (VPNs). To mitigate risks and protect real users, companies now have access to
- powerful contextual IP datasets that support their ability to separate the bad guys from
- the good guys online.
- Geolocation is the tip of the iceberg regarding the valuable insights that can be mined from IP addresses. Next-generation IP address insights include connection type, VPNs, proxies, IP Characteristics (IPC), and additional context about recent trends or behavior of specific IP addresses, such as activity, geolocation (latitude/longitude), range, and persistence.
- IP intelligence data is a powerful tool for businesses in today’s digital age. We explore specific use cases for IP decisioning data, incorporating postcode/ZIP code granularity and other IP insights: Advertising and marketing, media and entertainment, cybersecurity, gaming, and online gambling.
- Five predictions for the IP landscape:
– The ongoing demise of cookies
– Tightening privacy regulations
– Growth in residential proxies
– Slow adoption rates for IPv6
– The introduction of Google’s IP protection services
Click here to download “Digital Element’s State of the IP Address Report.”
