GeoTargeted Online Advertising

Precision Targeting. Proven Results.

Interactive advertising continues to demonstrate year-over-year growth, outperforming other media because of its ability to deliver value for advertisers in a way unmatched by traditional methods. In this environment, IP location data has become table-stakes, and advertisers realize they must ante-up if they want to continue to thrive in this ultra-competitive landscape.

Industry-leading websites, online advertising networks, publishers, and savvy digital marketers use Digital Element's industry-leading NetAcuity® IP Intelligence to ensure that they are creating the highest level of value—and the best possible experience for consumers.

Offering advertisers the ability to geotarget their ads to the city-level (IP city) worldwide and to serve ads to visitors based on more than a dozen other parameters such as visitor connection speed and type, Internet Service Provider (ISP), user domain name, company name, home or business user and more, NetAcuity helps to reduce wasted impressions and deliver measureable results.

Digital Element’s IP Intelligence gives you the ability to analyze and evaluate data in real-time as well as the information you need to make efficient and effective ad-serving decisions. With country-level (IP country) targeting that's more than 99.9 percent accurate and city-level (IP city) targeting that's more than 95 percent accurate, you will increase the effectiveness of online advertisements, and maximize reach, relevance, and revenues.

What IP Intelligence Can Do For You

Increase Returns – Geotargeted ads are proven performers, commanding a 30-40% upsell over non-targeted ads

Improve Reach and Relevance - Deliver relevant ads to specific audiences to reduce wasted impressions and increase click-through rates and message reach

Deliver Custom Targeting - Thinking about location targeting only? Leverage other IP Intelligence parameters to deliver custom targeting such as delivering online video ads based on a user’s connection speed, or showing competitive ads based on a user’s company or domain name

Create Consistency - Reduce variance across networks by deploying the industry’s most widely used geotargeting technology

Sample Clients

Adify, Advertising.com, AdOn Network, Adviva, AOL/Time Warner, Ask Jeeves, Atlas, Avenue A, Blue Lithium, Casale Media, CNET Networks, CNN.com, ContextWeb, DoubleClick, Edmunds.com, Facebook, Fastclick, Hi5 Networks, InfoSpace, New York Times, Pennyweb, Revenue Science, Thruport, ValueClick, Walt Disney Internet Group, YouTube and more