It’s vital that broadcasters have accurate data to ensure they deliver the right content, while personalizing the user experience and protecting the digital rights of content owners. In this video, Digital Element’s Vice President, Advertising and New Media, Natasha Templeton speaks at the Connected Media IP Studio at the NAB Show in Las Vegas.
At NAB, we spoke with broadcasters about use media cases for IP Intelligence data. Watch to learn more about how Digital Element’s data solutions can strengthen digital rights management, licensing and content rights, delivery of personalized programming and ads, and optimized content delivery.
Tailored for the media industry, this video highlights use cases for broadcasters, including localizing news and weather and managing complex international licensing agreements. Looking to learn even more about how our IP data solutions can benefit broadcasters and the media industry? Read our deep dive blog article on five ways IP intelligence data helps broadcasters.
