The best IP geolocation solutions should offer comprehensive coverage without sacrificing accuracy and deep contextual insights. In this video, Digital Element’s Chief Product Officer, Vinod Kashyap, details the innovative methodologies Digital Element uses to achieve unrivaled IP geolocation accuracy and coverage.
Watch as Vinod discusses the two different approaches to IP address placement, actual location placement and centroid mapping. By exploring the key differences between these two methods, you’ll learn why actual location placement results in more accurate and actionable data, while centroid mapping can cost you the key context needed to make data-driven decisions.
Hear how Digital Element overcomes IP geolocation limitations by using a robust global network and proprietary technology to ensure industry-leading data coverage with unmatched accuracy. From how we source data to the deep contextual insights our solutions provide, explore the technology behind NetAcuity to uncover how better IP intelligence data can drive smarter decisions for your business.
