IP geolocation fills the mobile gap and helps brands reach more “on-the-go” consumers
With more than 6.5 billion mobile subscribers today – almost triple the amount of Internet users – mobile is poised to become the dominant, or first, screen for reaching consumers. As such, advertisers, publishers, retailers and other brands are devoting an increasing amount of resources to mobile marketing and outreach. And what’s helping to fuel this meteoric rise in mobile? The $17-billion location-based services market.