Content Rights Management
IP Intelligence Technology to Control and Restrict Online Content Downloads Based on Licensing and Copyright Agreements
Trying to secure online content distribution and comply with licensing and copyright agreements of streaming media is challenging. So how do you effectively distribute content to an online audience and at the same time safeguard it—all while obeying the license and copyright agreements made with the content licensors and others?
State-of-the-State General Industry Overview
As the digital landscape continues its exponential growth, companies are increasingly challenged to find ways to protect their online assets. Billions of pieces of new content are generated annually. People around the world are spending tens of millions of hours watching old TV shows and movies, downloading software, and streaming music. While the Internet offers access to a vast library of information, there are government regulations, licensing and copyright agreements as well as cultural practices that prevent access to certain content in certain regions. Unprotected content can create a number of risks for companies that directly affect revenues, including costs associated with theft of assets, penalties for noncompliance, and a damaged reputation.
IP Geolocation Offers Reliable Digital Rights Management
Creating and licensing content be it digital music, movies, or software—can be expensive. And, companies are finding that controlling the distribution of that content online is often a difficult task, whether it’s ensuring that assets are accessed only where permitted by licensing and copyright agreements or by restricting downloads in certain geographic locations for encryption software or other use cases. However, with a strong digital rights management strategy, companies can secure content against unauthorized access and unlawful distribution, helping to retain the value of the assets and protecting future revenue streams.
Finding an appropriate digital rights management technology for your company can also be challenging. How do you effectively distribute content to an online audience and at the same time safeguard it—all while obeying the license and copyright agreements made with content licensors and others? With IP-based geolocation technology. Armed with real-time information based on users’ geographic locations, companies of any size can successfully remove the anonymity barriers unique to the Internet—protecting their online assets and reputations while preserving the customer experience.
Be More Proactive in Controlling Digital Assets
Before companies jump into the online content publishing arena, they should fully understand the issues and growing concerns in regard to securing and distributing digital assets, many of which involve managing digital rights across a medium that transcends worldwide geographic boundaries. Trying to secure online content distribution and comply with licensing and copyright agreements can be a formidable undertaking. Figure in the different cultural boundaries that should be respected, and companies now have a global challenge that far exceeds a simple download from a web page. The solution in its simplest form can be summed up in one word: control. However, that control needs to be risk-free for companies and transparent to end users.
Beyond geography, NetAcuity also identifies more than 30 other data points about users including connection speed, Internet Service Provider (ISP), domain, proxy type, time zone, and more. By providing IP-based information in real time, NetAcuity offers a cost-effective and easy-to-deploy tool for proactively controlling digital assets, reducing associated risks, and preserving the online experience.
- Improve Control – Manage access to digital content based on licensing agreements at the country, state/region, city and even ZIP or postcode level.
- Increase Flexibility – Adapt and respond quickly to constantly changing rules for content management and distribution.
- Ensure Compliance – Comply with license and copyright agreements made with licensors by allowing access to content based on authenticated, real-time user geographic location.
- Enforce Restrictions – Ensure users in prohibited or embargoed areas are restricted from accessing your digital assets.
- Reinforce the Customer Experience – Ensure customers aren’t offered content that is not available to them by localizing information on the website and geotargeting ads or promotions.