Archives: Press Releases

August 14, 2017

Industry-leading IP geolocation data provider selected to increase contextual relevance of premium advertising for European full stack solution

London, UK – 14^th August 2017 – Digital Element, the leading provider of IP geolocation technology, today announced Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters, has adopted its NetAcuity Edge™ hyperlocal targeting solution to ensure its customers can serve the right ads, to the right audience, in the right location.

Digital Element’s technology has been integrated into 360 Polaris, Improve Digital’s full stack monetisation technology platform for video, web, and mobile content providers. This programmatic advertising solution integrates both a premium ad server and a supply side platform to help content providers maximise revenue in a fully transparent way. Improve Digital has more than 250 media partners, and works with major brands including Hearst, eBay, IDG, and more.

Improve Digital selected Digital Element to increase the granularity and accuracy of its geographic targeting data and meet the growing demands of its premium clients and their advertisers. The 360 Polaris technology works across all formats and devices – incorporating video, native advertising, rich media, and display ads – so it is vital Improve Digital can identify the consumer’s location to serve accurately targeted and correctly optimised ads. By incorporating the NetAcuity Edge technology, Improve Digital allows its clients to better understand their customers’ locations and provides unrivalled targeting precision for video advertising across multiple devices. Also the deployment of additional Digital Element databases connection type, ISP and mobile carrier provides supplementary targeting capabilities.

“Our business is built on providing accurate insights into high-value ad inventory and audiences, being a trusted and transparent partner to our clients and serving the best interests of publishers, content providers, and broadcasters,” commented Garry Turkington, Chief Technology Officer of Improve Digital. “The quality of service we provide depends on a reliable, transparent, and trusted source of data, and Digital Element’s geolocation technology broadens and complements our product offering both globally and locally, further elevating our position in the marketplace.”

Digital Element’s NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK & Ireland, commented: “Improve Digital is a leading player in the video advertising industry, and their ability to provide a premium service for content providers is reliant on high quality data to form accurate targeting profiles. This will be made possible by the integration of our exceptionally granular hyperlocal data into the 360 Polaris platform, and we look forward to helping them achieve the standards expected by their impressive client base.”

Improve Digital joins Digital Element’s portfolio of high-profile clients which includes: Disney Interactive, Sony Pictures, CNN, BBC, ESPN, Channel 5, Hulu, CBS Interactive, YouView, Turn, Videology and Teads.tv.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Improve Digital

Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters.

Improve Digital’s mission is to build smart, efficient, and responsible digital businesses for its enterprise customers. It creates the technology that makes advertising marketplaces possible. Content providers, digital publishers and broadcasters use that technology to monetise their video, mobile and web advertising inventory.

The company works with over 250 of the world’s top media owners and, through them, supports the efforts of 112,000 advertisers each month. Improve Digital is a Swisscom company with offices located in London, Amsterdam, Munich, Antwerp, Milan, Barcelona and Paris.

For more information, please visit www.improvedigital.com.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

August 7, 2017

Global native advertising platform, Taboola, chooses leading IP geolocation technology provider to increase accuracy of its geolocation services worldwide and provide more granular geographic targeting options for its customers

London, UK – 7^th August 2017 – Digital Element, the leading IP Intelligence provider, has today announced that global content discovery platform, Taboola, has chosen its NetAcuity Pulse technology to help identify users’ IP, worldwide.

Taboola is the world’s leading discovery platform, serving 360 billion recommendations to over one billion unique visitors each month. With the web offering a seemingly infinite amount of information, the platform delivers users relevant and interesting material they want to engage with, even if they have not yet thought to search for it. Leading publishers, marketers, and agencies – including NBC, USA Today, and Fox Sports – utilise Taboola’s predictive technology to increase user engagement, monetise traffic, and distribute content to global audiences.

By using Digital Element’s NetAcuity Pulse technology, Taboola will be able to identify each consumer’s location, connection speed, and connection type without the user becoming personally identifiable. Wi-Fi connection type data is particularly valuable when promoting mobile app downloads, as users are more likely to download mobile apps when Wi-Fi is available.

“We’re excited to partner with Digital Element’s NetAcuity, bringing better and more precise ways to recognise users’ IP as we’re constantly looking to improve our mobile services,” said Adam Singolda, CEO and Founder of Taboola.

Digital Element’s NetAcuity Pulse™ uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure. This more precise – yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a Wi-Fi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using Wi-Fi targeting include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

“By integrating our IP geolocation data into their platform, Taboola is able to include an accurate IP signal into its algorithms and improve its services,” said Elena Vega, Southern Europe Business Development Director at Digital Element. “We are delighted that, as a global leader in its field, Taboola has chosen to utilise our IP intelligence solutions.”

Taboola joins Digital Element’s portfolio of high-profile clients, which includes: Ströer Group, Microsoft, Adform, Webtrends, Crimtan, Weborama, Rubicon Project, MediaMath, Infectious Media, Cxense, Lotame, Krux and AOL’s ADTECH.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Taboola

Taboola is the world’s leading content discovery platform, serving 360 billion recommendations to over one billion unique visitors each month on the web’s most innovative publisher sites, including NBC, USA Today, The Weather Channel, Tribune and Fox Sports. The platform has a team of over 450 staff with offices in New York, Los Angeles, London, Tel Aviv, New Delhi, Sao Paulo, Shanghai, Tokyo, and Bangkok.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

April 11, 2017

Industry-leading IP geolocation technology deployed by SHIFT72 to ensure film distribution compliance with geographic rights

London, UK – 11 April 2017 – Digital Element, the leading IP Intelligence provider, today announced that SHIFT72, a New Zealand-based video technology company, has enhanced its pioneering video on demand (VOD) platform by integrating NetAcuity hyperlocal IP geolocation technology to improve its film distribution rights management capability globally.

SHIFT72 powers VOD for some of the world’s leading entertainment brands such as SXSW and The Cannes Film Market. By incorporating Digital Element’s IP intelligence into the platform, the company will be able to assure its clients that digital geographic film rights are being enforced appropriately. Using the technology, SHIFT72’s customers can gain full control of distribution windowing and regional sales in real time by validating a viewer’s location at various stages throughout their journey, and blocking or unblocking content access by territory.

“Distribution rights play a key role around monetising content in the film industry. It was important for us to incorporate reliable geolocation technology to give our clients the confidence that their content is not being accessed outside of their arrangements,” explained Mark Sargent, Chief Technology Officer at SHIFT72. “Digital Element has gained the trust of broadcasters worldwide, and—along with the flexibility of their solution—this made the decision to use their technology an easy one.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK & Northern Ireland, commented: “SHIFT72 is a fantastic, pioneering company that is really feeling the benefit of our cloud-based solution. It is great to see our solution being integrated at speed to make a real difference to the company’s offering. With our IP intelligence, SHIFT72 will continue to connect filmmakers with the right audiences and achieve the economic sustainability within the independent film industry that they believe in.”

SHIFT72 joins some of Digital Element’s other high-profile clients including Discovery Networks, Disney Interactive, Sony Pictures, CNN, BBC, ESPN, Channel 5, Hulu, CBS Interactive, YouView, Turn, Videology, Teads.tv and many others.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About SHIFT72

SHIFT72 provides Secure Video On Demand platforms to the entertainment industry across the spectrum of business models from TVOD to AVOD and TVE. Founded in 2013, SHIFT72’s focus has been on making on-demand better for everyone allowing leading entertainment brands to monetize content and provide a superior viewing experience.

For more information about SHIFT72 visit www.shift72.com or contact sales@shift72.com.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

March 8, 2017

Industry-leading IP geolocation technology deployed to ensure more accurate global compliance with geographic rights regulations

London, UK – 8 March 2017 – Digital Element, the leading provider of IP geolocation technology, today announced that VUBIQUITY, a global leader in premium content services, has deployed its NetAcuity hyperlocal IP geolocation technology to enhance its geographic rights management capability globally—with a particular focus on Africa and Latin America.

VUBIQUITY works with hundreds of film studios, television networks, and independent content owners to provide premium content to more than 1,100 global video distributors, reaching almost 109 million households. With the need for live and on-demand content to be accessible on-the-go, as well as at home, content owners require that providers implement effective IP geolocation filtering technologies within their content distribution platforms, to maintain distribution rights.

Operating a cost-effective business, VUBIQUITY offers a full scope of managed services from licensing to delivery, including digital and over-the-top content distribution to major media and video providers. VUBIQUITY needed to find an IP geolocation provider that would offer accurate and reliable data for African and Latin American regions. The company selected Digital Element’s IP Intelligence and geolocation solution, NetAcuity, to access very accurate, comprehensive IP datasets that have global coverage and are continually updated. NetAcuity is the defacto standard IP geolocation data in the industry, which enables actionable information about online users such as geographic location, proxies, and virtual private networks (VPNs)—all while respecting the user’s right to privacy.

“We needed to access data in the African and Latin-American regions, and while the studios we work with do offer a list of approved IP geolocation technology providers, many of the companies tend to operate only in very specific parts of the world,” explained Allan Dembry, CIO, Head of Global Engineering, VUBIQUITY. “Digital Element’s NetAcuity is the gold standard in the industry, and we take comfort in knowing that we are using reliable, high quality geographic proxy and VPN datasets, which meet the studios’ licensing requirements.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK and Ireland, commented: “We are very excited to be working with such a rapidly-growing, global company as VUBIQUITY, to help improve the service it provides to studios and distributors. The ability to holistically evaluate user location along with proxy is invaluable, and our technology is empowering VUBIQUITY to uncover actionable insights into the behaviours of online viewers—while protecting their right to privacy—to deliver the best possible viewing experience for customers around the world.”

VUBIQUITY joins some of Digital Element’s other high-profile data management and advertising platform clients including Channel 5, Teads.tv, YouView, Hulu, CNN, Disney Interactive, Sony Pictures, Turn, Videology, ESPN, and many others.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About VUBIQUITY

VUBIQUITY connects content owners and video providers to deliver entertainment to viewers on any screen. Working with nearly 650 leading film studios, television networks, independent producers and Multi Channel Networks, VUBIQUITY brings premium content to over 1,000 global video distributors spanning 109 million households. Through its digital distribution arm Juice Worldwide, VUBIQUITY is one of the world’s leading providers of premium content to top OTT platforms. Privately held, VUBIQUITY has offices in Los Angeles, Toronto and London.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

February 21, 2017

Industry-leading IP geolocation technology enriches analytics and data segmentation

London, UK – 21 February 2017 – Digital Element, the leading provider of IP geolocation technology, today announced that Siteimprove, an industry leader in web governance solutions and website optimisation, has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to enrich its analytics and audience segmentation capability.

Siteimprove offers Software as a Service (SaaS) to help more than 5,000 global customers create a better experience for their website visitors, by providing tools to make website management, maintenance, and optimisation easier and more affordable. The company’s products remove the manual task of finding website errors while helping teams create a strong content strategy through insightful analytics data.

By incorporating Digital Element’s highly accurate IP geolocation technology into its analytics platform, Siteimprove has dramatically improved its ability to accurately track users’ locations for its clients’ websites, all in a privacy sensitive manner. This enables their clients to make more informed decisions for website optimisation and better segment visitors. The deployment of NetAcuity Edge™ produced some incredible results in a short period of time; for example, the number of unknown visitor locations to its customers’ sites has dramatically reduced from 25% to less than 1%.

“Geolocation data is an important part of our business and the data we were receiving from our previous provider was outdated and inaccurate. Digital Element is known for its high level of precision, that can’t be surpassed, and we’ve already seen hugely impressive results,” explained Ivan Bager, Director of Innovation, Siteimprove. “We are looking forward to utilising Digital Element’s data in more ways to further improve the quality of the service we provide our clients.”

Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.

Kate Owen, Digital Element’s Vice President, Northern Europe, commented: “We are very excited to work with Siteimprove – now and in the future – to provide the most accurate IP intelligence available. It’s fantastic that Siteimprove has already experienced such a step change in performance for its customers by utilising our data. It’s always very gratifying to see, in real-life examples such as these, that investing in best-quality data really does pay off: the results often provide dramatic improvements in accuracy, service quality, depth of insight, and better customer value.”

Siteimprove joins some of Digital Element’s other high-profile analytics, data management and advertising platform clients including Ströer Group, Microsoft, Qubit Digital, Adform, Webtrends, Crimtan, Weborama, Vibrant Media, Admedo, Wiredminds, Eyeota, Infectious Media, MediaMath, Cxense, Lotame, Krux, AOL’s ADTECH and Visual DNA.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Siteimprove

Since 2003, Siteimprove has provided industry leading Web Governance tools to thousands of organisations worldwide. Headquartered in Copenhagen, Denmark, Siteimprove has a strong presence in dozens of countries across North America, Europe, and the Pacific. Siteimprove’s Web Governance Suite is offered via Software as a Service (SaaS), providing tools that are scalable and used by both small start-up companies and large Fortune 500 companies to manage and maintain their large websites through web quality assurance, web accessibility, web analytics, SEO analysis and web performance alerts. Visit: https://siteimprove.com/

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

January 9, 2017

Leading mobile ad network selects more accurate location data to improve targeting and reporting

London, UK – 9 January 2017 – Digital Element, the leading IP geolocation technology provider, today announced that specialist mobile advertising agency and affiliate network, Linkadia, has chosen its NetAcuity IP geolocation solution. The technology will allow Linkadia to boost its performance for mobile advertising targeting and maximise results for its clients.

Linkadia offers a 360-degree solution to its customers, providing user acquisition, traffic monetisation, and programmatic media solutions to global premium advertisers and publishers. By incorporating Digital Element’s IP geolocation, mobile carrier and ISP data, the company will be able to increase the accuracy of its geo-targeting capabilities for their clients across more countries than ever before – enhancing, advertising performance and ROI.

In addition, the use of Digital Element’s proxy database, which includes proxy type and proxy description information, will empower Linkadia to identify suspicious connections that are attempting to falsify their location. This will allow the company to ensure performance data shared with its clients shows conversions from legitimate traffic.

“At Linkadia, we are very aware of every nuance that might affect advertising efficiency and it is vital we provide the best solution for our clients to achieve their objectives on a permanent basis,” explained Dani Santamaria, CEO & Founder, Linkadia. “By using Digital Element’s IP geolocation information and by capitalising on its team’s expertise, we can increase revenues by covering more countries and carriers than ever before. We received great feedback on Digital Element through our research into IP geolocation solutions, and with versatile and easy to deploy technology, the company is a perfect fit for our needs.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“Linkadia relies on highly granular data to be able to achieve the greatest performance for its customers,” commented Elena Vega, Southern Europe Business Development Director, Digital Element. “Using our market leading IP location and intelligence data, the company can stay ahead of its competitors by providing an indispensable service to mobile advertisers looking to boost the performance of their advertising campaigns.”

By partnering with Digital Element, Linkadia joins a portfolio of high-profile ad networks, including Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Adform, Infectious Media, Webtrekk, Nielsen, The Ströer Group, InSkin Media, AOL’s ADTECH, Voluum.com and Cxense.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Linkadia

Linkadia is a global Digital Agency and Mobile Affiliate Network founded by professionals with over 14 years experience in the industry. Experts in user acquisition and mobile traffic monetization, Linkadia aims to help brands, native apps and digital businesses achieve their goals. With its own in-house Ad-serving and tech solutions, it operates in more than 80 markets in Europe, LATAM and Asia providing a top quality service.

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Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

November 2, 2016

More Companies Realize the Value of IP-Based Mobile Targeting

AD:TECH NEW YORK & ATLANTA – November 2, 2016 – The profusion of mobile devices has changed the way companies reach and engage with customers. Marketing tactics now involve delivering content tailored not only to where people are in the customer journey, but also to where they are physically located, and when and how they access their information. Starting today, Digital Element will share its latest mobile advertising technology solutions with attendees at ad:tech New York, Nov. 2-3, 2016.

Digital Element representatives will be at Booth #700 throughout the conference, showcasing how IP intelligence and geolocation can be effectively used by companies to reach audiences across multiple screens to create more engaging interactions with today’s “always on” mobile users.

“Successful mobile marketing is really about delivering contextual relevance―content applicable to a specific moment in time,” said Rob Friedman, executive vice president, Digital Element. “A person’s location can provide much more insight about who they are based on demographic and other lifestyle contextual assumptions. We want marketers to understand that IP-based data plays an important role in both the mobile and connected digital world.”

Data Accuracy Is Key for Mobile Attribution and Marketing Analytics

AppsFlyer, the global leader in mobile attribution and marketing analytics, is an example of a company that empowers advertisers with unbiased and transparent attribution analytics driven by reliable, accurate and impactful data.

AppsFlyer deployed Digital Element’s NetAcuity Pulse™, the revolutionary IP targeting solution that allows clients to more effectively target both mobile and connected traffic. NetAcuity Pulse leverages a network of IP location information, derived from mobile traffic, billions of on-device-location transactions and internet infrastructure analysis―allowing the technology to generate unprecedented audience insights. Precise yet respectful of user privacy, the NetAcuity Pulse method is based on where an individual is located at a specific moment in time, regardless of device.

With NetAcuity Pulse, AppsFlyer now has the accuracy, reliability and granularity it needs from a global coverage perspective to confidently provide clients around the world with the necessary geographic information to make more informed decisions when it comes to marketing and monetizing their apps.

Specifically, Digital Element’s IP data has proven to be a “very valuable component” within the AppsFlyer analytics dashboard. For example, AppsFlyer’s clients can see where app installs and activities are occurring throughout different regions in the world. The “Right Now” dashboard feature shows app installs/downloads and engagement activity in real-real time. It’s a dynamic graphic that updates every five seconds.

Read the full AppsFlyer case study at: https://www.digitalelement.com/wp-content/uploads/2024/08/appsflyer-success.pdf

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, security companies, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

Press Contact:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinercomms.com

July 27, 2016

Leading IP geolocation solution provider offers monetisation platform more granular location data for targeting

London, UK – 27 July 2016 – Digital Element, the leading IP geolocation technology company, today announces that global traffic monetisation company, Monetizer, has chosen its NetAcuity Pulse solution to more accurately target mobile and web traffic for publishers.

Monetizer works with advertisers and publishers to maximise earnings from its clients’ mobile and web inventory by connecting publishers with advertisers, and targeting consumers who are most likely to engage with their content. Incorporating Digital Element’s NetAcuity Pulse technology into its platform will empower the company to target consumers at a more granular level, identifying key details such as the user’s mobile network or internet provider, connection type, and connection speed, to optimise advertising delivery and minimize the risk of making incorrect routing decisions.

“It is vital we utilise the most accurate targeting capabilities available to us to remain competitive in our field,” explained Franz Kanehl, managing partner, Monetizer. “Digital Element’s technology is used by some of the world’s largest companies and offers us the high level of accuracy we require to stay ahead of our competition. By regularly reviewing its data, the company provides us with the must up-to-date and trustworthy insights, boosting our ability to correctly detect users’ locations and deliver highly-relevant content on behalf of our clients.”

Digital Element’s NetAcuity Pulse uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure. This more precise – yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a wifi network, the user’s point-in-time geographic location, and if a home or business connection is in use. The benefits of using wifi targeting include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.

“Monetizer relies on granular targeting capabilities to be able to increase revenue and drive engagement for its clients,” added Kate Owen, vice president, Northern Europe, Digital Element. “Using our granular and reliable data empowers Monetizer to remain one step ahead of its competitors in offering the most valuable monetisation service to clients that span the globe. We are excited to see how this partnership will improve results for Monetizer and further grow its platform.”

Monetizer joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Adform, Infectious Media, Webtrekk, Nielsen, The Ströer Group, InSkin Media, AOL’s ADTECH, Voluum.com, and Cxense.

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Monetizer

Monetizer is a one stop shop helping publishers, traffic sources and networks monetise their global untargeted mobile and web inventory. Monetizer has built a portfolio of extremely optimised exclusive campaigns in 150+ countries, and currently monetises over two billion clicks a month. The company aims to deliver mobile and web inventory owners the highest earnings per click and offers publishers a wide range of development tools and technology to improve content monetisation.

For more information, visit www.monetizer.com.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

July 13, 2016

Industry-leading IP geolocation technology employed to improve hyperlocal advertising performance

London, UK – 13 July 2016 – Digital Element, the leading provider of IP geolocation technology, today announced that Crimtan, a UK-based global advertising technology company, is now able to provide unrivalled IP-based geographic targeting precision for online advertising across multiple devices through an upgrade to NetAcuity Pulse Plus™.

Crimtan’s advertising platform uses unique data, audience profiling, targeting, and optimisation to offer digital marketing services to advertisers that significantly enhance campaign performance. By combining reverse geocoding with insights derived from mobile traffic and internet infrastructure analysis, the upgrade to NetAcuity Pulse Plus™ increases global targeting granularity, reach, accuracy, and targeting ability at a postcode level for Crimtan’s mobile and connected traffic.

The deployment of the new solution has allowed Crimtan to develop groundbreaking campaigns. For outdoor advertising company Primesight, the new data helps clients who run poster campaigns in selected postcodes around the UK deliver their customer’s digital ads to mobiles, tablets, and PCs in the precise locations where the posters are displayed.

Additionally, the inclusion of NetAcuity Pulse Plus’s more granular postcode and latitude / longitude information allows Crimtan to more accurately target ads in all regions, including those without postcodes such as the Middle East, and enables the optimisation of location throughout the campaign. As a result, Crimtan is able to shift ad delivery to locations that are performing better, improving efficiency and boosting ROI.

“Geolocation is a key factor of our ad targeting solution and it is vital we use the most accurate location information on offer to enhance our clients’ campaigns,” explained Rob Webster, chief product officer, Crimtan. “It is fantastic that Digital Element is continuously updating its technology to provide more accurate and far-reaching data, helping us to stay a step ahead of our competitors in providing a valuable service to our customers.”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy. NetAcuity Pulse Plus is the first IP geolocation solution to include reverse-geocoding data feeds to provide the finest granularity of IP-based latitude and longitude information – introducing a new level of precision to the industry.

“Crimtan’s continued use of our technology is testament to the hard work our team puts in to ensure we are the most reliable and effective IP geolocation provider around,” added Charlie Johnson, vice president, UK & Ireland at Digital Element. “It is very exciting to see NetAcuity Pulse Plus’s industry first capabilities being used to bring companies into the online space and we look forward to helping advertisers achieve further great results through Crimtan’s implementation of the solution.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives ― from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Crimtan

Crimtan is the home of dynamic marketing, with proprietary digital marketing technology that turns consumer data into actions that enable businesses to increase brand awareness, find new customers and maintain customer relationships. Its expert team helps clients to achieve competitive advantage through multi-device digital campaign strategies with unique insights – making the difficult easy for digital marketers. Crimtan has offices in the UK, Ireland, across Central Eastern Europe, Russia, The Middle East and Australia. To learn more, visit www.crimtan.com.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

May 18, 2016

Innovative Technology Will Help Brazilian Advertisers and Agencies Increase their Revenues and Improve ROI

ATLANTA – May 18, 2016 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced that Addesk, a Brazilian technology company founded by experts in programmatic advertising, is now offering the NetAcuity^® platform of solutions for its advertising and ecommerce clients.

Addesk serves as representative and reseller of digital technologies for ecommerce online advertising in Brazil. The company offers the best technologies from Europe and the United States to help Brazilian advertisers and agencies increase their revenue and improve their ROI. Addesk works with some of the top players in Brazil, including Addialeto, Vitrio, 4results, Groupon, Batanga, folha24horas, Rede Bahia, Netshoes, Dafiti, Tricae, and Petlove, among others. With the integration of Digital Element’s solutions, Addesk will now help its clients to deliver hyperlocal geotargeted advertising and content to improve reach, relevance and response for a variety of digital campaigns and other business initiatives.

According to eMarketer, a leading global marketing research firm, digital ad spending in Latin America is set to reach new heights with mobile grabbing a larger percentage of those overall dollars.

“We’re certainly seeing significant growth in overall ad spending in the region, much of that can be attributed to our rising middle class and a focus on upcoming global events such as the Rio Olympics this summer,” said Laurent Djoulizibaritch, CEO, Addesk. “We’ve been able to provide strong support with native Brazilian specialists, from implementation to reporting, and to now be able to complement our services with global, industry-leading geolocation technology will only give our clients even more of an advantage in what will surely become a very crowded and competitive Latin American marketplace.”

With NetAcuity, advertisers and retailers can identify actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities—all while respecting the user’s right to privacy.

In particular, NetAcuity Pulse™ takes IP-based targeting to a new level by utilizing insights gleaned from mobile devices, allowing Digital Element to offer more seen IP locations than any other provider. Pulse expands the coverage reach of the global postcode-level targeting offered through NetAcuity Edge™ by leveraging new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device.

“Research is showing us that up to half of the Latin American digital ad spend is originating in Brazil so there is a lot of opportunity for Addesk to truly increase its clients’ revenues while improving their advertising ROI,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “The NetAcuity platform offers a number of different ways to accurately reach Latin American consumers, regardless of their locations or the devices they use to connect. Reliable geolocation data for online advertising targeting and measurement has been severely lacking in this this region, but Digital Element’s technology will be able to change that.”

Benefits of using the NetAcuity platform for Brazilian companies include:

• Improve Reach and Relevance – Command a 30-40 percent premium over non-targeted ads by delivering content to specific audiences, reducing wasted impressions and increasing click-through rates and message reach.
• Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
• Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
• Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
• Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
• Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions

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About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.

Follow us on LinkedIn and Twitter @DigitalElement, and like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Addesk

Addesk is a Brazilian digital company focused on marketing solutions for the mobile world. The company was founded in 2014 by programmatic media professionals, relying on the best technologies from Europe and the United States. The aim is to help advertisers and e-commerce customers in Latin America to demystify the mobile world and increase revenues. Today Addesk has customers to which it provides the most advanced technologies in Brazil, Mexico, Peru and Colombia.

Media contact
North America:
Jan Sisko
Carabiner Communications
+1 (678) 461-7438
jsisko@carabinercomms.com