Archives: Press Releases

April 20, 2022

Solution provides rich context surrounding VPN traffic, enabling security professionals to make smart decisions to protect their infrastructure and data

ATLANTA – April 20, 2022 — Digital Element, the global IP geolocation and audience insights leader, today announced the launch of Nodify™, a threat intelligence solution designed to help security professionals respond to the recent changes in the VPN market, and the threats they pose to corporate and government networks and data. Nodify provides critical context surrounding VPN traffic, enabling cybersecurity teams to understand the level of threat such traffic poses, as well as set policy around that traffic.

Over the past few years, a plethora of VPN providers have entered the market, including high-end premium services and residential VPN proxy services, which seek to harvest the IP addresses of consumers who come through home residential IP address connections. Additionally, some VPNs offer features favored by nefarious actors, such as no-logging, anonymous payments, and come from regions of the world known to be hotspots for bad behavior.

To help security professionals assess VPN traffic, Nodify delivers key contextual insight, including VPN classification (masked, public, private), provider’s name/URL, whether the provider allows for user anonymity and logs user activity, IP addresses related to a provider, languages of the target market of the VPN provider, and more.

This context allows security professionals to differentiate between extremely risky VPN connections and more benign ones. This insight, in turn, allows them to protect revenue streams by determining which transactions pose a risk, and prevent bad actors from infiltrating or hijacking their systems by identifying anonymized connections. Nodify also helps professionals protect against corporate espionage by ensuring inbound and outbound connections are not from a VPN, proxy or darknet.

“VPN usage exploded during the pandemic, and it continues to grow. While not all VPN usage is nefarious, enough of it is to warrant security professionals to look more closely at the VPN traffic that hits their networks,” said Jerrod Stoller, President of Digital Envoy, parent company of Digital Element. “Nodify builds on Digital Element’s expertise in IP intelligence data, and is an example of our commitment to innovation and delivering richer IP contextual data that can be applied to a wider range of use cases. In this example, Nodify allows our clients to consider the implications of VPN data, and make decisions about who can and cannot access their networks, and implement rules to enforce their policy decisions.”

 

About Digital Element

Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Leveraged by the world’s most recognized brands, Digital Element provides clients with innovative solutions designed to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent online fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.

 

MEDIA CONTACT:
Kathy Berardi
Carabiner Communications
kberardi@carabinercomms.com
678.644.4122

 

September 17, 2020

Specialist device detection provider selects industry-leading IP intelligence technology to further enhance global product offering

LONDON, UK – 17 September 2020 – Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with the 51Degrees data pipeline for both existing and new clients.

51Degrees’ platform is used by adtech companies, brands, publishers, eCommerce, digital agencies and content management systems. The company’s mission is to provide insights into online user preferences and device-specific behaviour, enabling companies to target advertising, tailor web content, help prevent fraud and enrich experiences no matter what device the customer is using or where they are in the world. By integrating Digital Element, 51Degrees will broaden its scope and offering to its customers, enabling businesses to improve localised content and ad targeting. 

GeoMprint is a reverse geocoding solution from Digital Element which takes latitude and longitude data from mobile device traffic and converts the raw location coordinates into more useful geographical information – such as postcode, country, city and region. Prior to reverse geocoding, opted in location-based services could only provide coordinates in the form of numbers and decimals, but with GeoMprint, these coordinates can enable the provision of more contextually and locally relevant advertising and content for on-the-go mobile interactions.

“We were delighted to integrate the Digital Element GeoMprint location solution for the launch of our new real-time data pipeline. Digital professionals can add location data to analytics, address capture and targeting systems.” said James Rosewell, CEO and Founder of 51Degrees. “Setup takes a matter of minutes using the free trial options. The permissively open source APIs make enhancements and audit super simple.”

“We are delighted this collaboration will now be readily available to 51Degrees’ clientele. This long-term partnership of industry-leading solutions through specialist suppliers will bridge the gap to offer a total package for current and prospective clients,” said Charlie Johnson, VP, UK and Ireland, Digital Element. “51Degrees has a reputation for providing high-quality device detection and this combined with GeoMprint’s rich geographic and connection data that has unmatched accuracy, and reliability, will not only compliment 51Degrees’ solution but also broaden the scope of what they already offer within the marketplace.”

GeoMprint can be trialled and purchased from 51Degrees today. 

Learn more | Try it now

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About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About 51Degrees

51Degrees was founded in the UK in 2010 and is the only commercial open source device detection solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies and over 1.5 million* websites including global brands like eBay, Sitecore, Opentext, Tencent and HSBC use 51Degrees.

Visit https://51degrees.com/ for more information.

*Numbers accurate at time of publication but may be higher

Media Contact:
Naomi Whittome
naomi.whittome@digitalelementpr.com
Tel: +44 (0)203 642 1124

August 25, 2020

Streaming, News, Ecommerce and Gaming Services Can Now Provide Speedier, More Personalized Content Delivery Experiences

ATLANTA, GA – 25 August 2020 – Digital Element, the global IP geolocation and audience insights leader, announced today that Varnish Software, a pioneer in high-performance content delivery, has integrated its NetAcuity ® Pulse dataset into the company’s caching technology to enable ultra-high-speed delivery of personalized, location-based web content.

Digital Element’s IP geolocation data will be incorporated into the Varnish Enterprise solution, a pioneering caching technology that puts content closer to users while protecting critical infrastructure from the effects of huge demand. As the leading caching technology stack for enterprise businesses, Varnish Enterprise brings unparalleled performance, resilience and flexibility to content delivery operations such as live streaming, video on demand and dynamic web pages. Varnish Enterprise powers content delivery and streaming for some of the world’s largest streaming services and websites, such as Hulu, Twitch, Tesla and Sky.

“Content providers are now catering to growing global audiences when delivering streaming, news, ecommerce and gaming services,” said Lars Larsson, CEO of Varnish Software. “This makes tailoring content to specific locations crucial for delivering the best web experiences for their users. Consumers cite slow and poor web performance as the key reasons they abandon websites, so by integrating the industry’s most accurate IP geolocation, we can offer more personalized location-specific content experiences while managing global web traffic levels more intelligently.”

Statistics show meteoric growth forecasted for global content delivery network internet traffic until 2022. In 2020 alone, worldwide online CDN traffic is projected to reach 252 exabytes per month, up from 54 exabytes per month when compared with 2017.

“Regardless of device, consumers still expect rich online content, delivered in an engaging and personalized manner,” said Rob Friedman, executive vice president, Digital Element. “They want high-quality viewing and sound quality with no delays or buffering interruptions―a perfect content experience on every device, anytime and anywhere. Our IP data will give Varnish Software the necessary granular, location-based control over content delivery in order to provide new-found localization and personalization; enhanced analytics; and the ability to manage access and digital rights in line with national regulations and traffic patterns.”

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About Digital Element

Since 1999, Digital Element has been providing global geolocation and audience insights that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For over two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.

Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Varnish Software

Varnish Software’s powerful caching technology helps the world’s biggest content providers deliver lightning-fast web and streaming experiences for huge audiences, without downtime or loss of performance. Our solutions combine open-source flexibility with enterprise robustness to speed up media streaming services, accelerate websites and APIs, and enable global businesses to build customer CNSs, unlocking unbeatable content delivery performance and resilience. Our customers include Hulu, Emirates and Tesla, and our technology is powered by a caching layer that’s trusted by more than 10 million websites worldwide. Varnish Software is a registered trademark of Varnish Software AB and/or its affiliates.

Media Contact:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinercomm.com

July 14, 2020

Bill Calpin Is Named Chairman of the Board, Co-Founder Rob Friedman Adds Title of Vice Chairman

ATLANTA – 14 July 2020 –

Digital Envoy, the inventor of IP intelligence, today announced that Jerrod Stoller has been appointed as its new President. Current President and CEO Bill Calpin has stepped back from his role and has been named Chairman of the Board. Co-founder and Executive Vice President Rob Friedman assumes a dual role with the addition of the Vice-Chairman title.

Stoller will assume day-to-day leadership of Digital Envoy, overseeing operations for all three business units: Digital Element, Digital Resolve and Gathr Lab. His focus will be driving product innovation and market strategy across all three business units to align all offerings even closer with the needs of current customers and the marketplaces at large.

“The Digital Envoy team has accomplished great things since our start in 1999, and I am extremely proud of the growth and success our teams have achieved during that time,” said Calpin. “Our accomplishments have always been reliant on the entire team and the common goal of making Digital Envoy bigger and better. As Jerrod joins the team, all of us will continue to play key roles in helping our company maximize its potential. Based on his past experiences and successes, it’s easy to understand the enthusiasm our entire team has for Jerrod joining and leading our company into the future.”

Before joining Digital Envoy, Stoller was CEO of eVestment where he had directed the sales, marketing, client success and business development activities of the organization globally for almost 10 years. He took on the CEO role 18 months ago, while retaining his other duties. Before joining eVestment, Stoller was the Regional Manager of RSA, the Security Division of EMC, where he directed company performance into triple-digit growth. Prior to RSA, he held leadership roles with Datalex Transportation Enterprise Software, Siemens Business Services, TransQuest Business Consulting and NCR. Stoller holds a bachelor’s degree in finance from Purdue University.

“I am thrilled to assume this new role and incredibly excited about what we can accomplish together for the future,” said Stoller. “There is tremendous opportunity ahead for Digital Envoy. I look forward to continuing to support our clients at the highest levels as well as innovating new market and product strategies within our industry niches to solve real-world problems.”

All changes are effective immediately.

“As Digital Envoy has continued to grow, we felt the need to expand the team to help focus on both the operational and strategic needs of the company,” said Friedman. “For Bill and I, our new roles provide opportunities to continue to stay engaged in the business while also providing us more time to address some of the longer-term opportunities and partnerships available to us as the markets continue to change.”

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About Digital Envoy

Launched in 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence, allowing businesses—from ad networks to publishers to websites to retailers and more—to harness the power of location and new intelligence about connected users for a multitude of mission-critical applications. Taking more of a background role, in 2005 Digital Envoy introduced two divisions to help best address the unique needs of its diverse audience segments and business applications: Digital Element, which was created to continue the legacy of providing global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; and Digital Resolve, which was launched to deliver solutions that proactively secure online accounts, information, transactions and interactions from login to logout. In 2019, Digital Envoy launched Gathr Lab to further expand on its two decades of location data expertise and provide anonymous, custom audience insights and segments at scale, across all devices. By helping clients to reach, understand and amplify their best audiences, Gathr Lab is leading change by committing to data anonymity and refreshing transparency rooted in location-based data science. Visit www.digitalenvoy.com for more information.

Media Contact:

Jan Sisko

Carabiner Communications

678.461.7438

jsisko@carabinercomms.com