We’re very excited to announce that our NetAcuity® Standard service has achieved continued accreditation from the Media Rating Council (MRC) for its geographic location identifications. We’re just as proud of this milestone as we were in 2013 to be the first provider of IP geolocation data to gain MRC accreditation.
The MRC is the independent industry organization whose mission is to ensure valid, reliable and effective audience measurement services. MRC’s accreditation is specific to NetAcuity’s IP-based location identification information for internet traffic on non-mobile networks. Accreditation explicitly applies to identification for U.S. data at the Designated Market Area (DMA) level and above, and for U.S. vs. non-U.S. identification.
So what does this continued accreditation really mean?
It means that we’ve continued to deliver on our promise: To provide the industry’s most accurate data for geotargeting. Online marketers can remain confident about the quality, depth and accuracy of Digital Element’s geotargeting capabilities. This accreditation validates the reason why our data is considered the “gold standard” in the industry and why we’ve been the trusted partner, for more than a decade, to many of the world’s largest websites, brands, ad networks, security companies, social media platforms and mobile publishers.
Being able to continue to achieve this important standard of quality is just another feather in our cap at Digital Element―and one we wear with pride.