Content Localization

Shop.Org 2015: Change Continues, But Fundamental Consumer Needs Remain

We always look forward to Shop.org each year, not just to share how our geolocation and IP Intelligence solutions can address retailers’ digital marketing challenges, but also to get a bead on the latest trends, commentary and research around the technologies that will most likely influence consumer’s shopping habits and, ultimately, their buying decisions. While […]

Infographic: How to Cut the B.S. Out of Your LBS Strategy

Recent research shows that 51 percent of in-store shoppers are interested in location-based services. That’s good news for marketers, but bad news if they don’t know have a solid strategy that leverages the data necessary to deliver more personalized communications to consumers. Device type, consumer preferences and location awareness provide opportunities for businesses to connect with […]

Why Location Matters to Online B2B Lead Management

On average, less than 5 percent of website visits lead to conversions. That amounts to a tremendous number of lost sales opportunities. However, APSIS ProspectEye AB has developed an automated lead-management solution that monitors web traffic to provide detailed insight into visitor behavior. This is used to help B2B companies better understand the specific products […]

IRCE 2015: In Case You Missed It

This was our eighth year participating at IRCE and being an integral part of the conversation in terms of addressing the future opportunities and challenges for retailers. IRCE always provides us with a unique platform to network with retail professionals from across the world─one on one─to discuss how technology can not only help them perform […]

Worldwide Postcode-Level IP Geolocation Data Improves Online Gambling Experience

With its global audience, bet365 serves 17 million customers in more than 200 countries and operates in 17 different languages. Deploying IP geolocation enables the company to simplify content localization and automatically serve that content and advertising in the right language and currency─improving relevance, response and revenues. To localize website content and improve the user […]

Digital Marketing: A Look Back at 2014 and Look Ahead to 2015

The boundaries for digital marketing are limitless when you consider the explosive growth in consumers’ use of smartphones, tablets, laptops, smart TVs, social media, search engines, online videos, gaming─and the list goes on. As 2014 draws to a close, I want to take time to reflect on the influences that helped direct the ongoing evolution […]

Insight from IRCE 2014: Personalizing the Online Experience

Mobile may be pushing deeper into retail marketers’ psyches, but many are still trying to get a toehold on successful strategies to personalize consumers’ web experiences. At least, that’s the feedback we received from visitors to our booth at IRCE this year. From credit cards companies and personal electronics vendors to automobile retailers and clothing […]

Fore! TeeOff.com to Deliver Course Recommendations Based on Golfers’ Locations

When the weather turns warmer and the days grow longer, golfers have one thing on their minds: Get out on the course as soon as possible. EZLinks Golf Inc., a pioneer in online reservations and tee time services, is making it easier and quicker for players around the world to schedule a round of golf […]

Happy Birthday to Us

It’s Digital Element’s birthday! We’re celebrating 15 years of successfully providing solutions for many of the world’s largest websites, brands, publishers, ad networks and social media platforms. That’s more than a decade of delivering the “Power of Where” for the Internet’s Who’s Who. During the years, we’ve seen many technology companies come and go so […]

Travel Agency Despegar.com Customizes Online Trip Planning By User Location

Despegar.com, the largest online travel agency in Latin America, wanted to understand-in detail-its web users’ locations to be able to offer them the best online experience, while also providing them travel search results according to their expectations. “The user’s experience in every interaction with the site is a priority,” said Cristian Martinez, product owner at […]

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“Digital Element’s NetAcuity database is the industry’s most accurate geolocation solution.”

Joseph Kelly, Chief Operating Officer, Infochimps
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