NetAcuity and NetAcuity Edge IP Location Technology

IP Intelligence: Paving the Way to Deeper Online Connections

It’s not just hype. Digital Element offers the industry’s most accurate and reliable IP Intelligence and geolocation data available. Industry heavyweights across the spectrum rely on our patented IP address to location technology to help create solid relationships and to drive relevance and revenue for their online endeavors.

Whether the goal is to create an instant connection with a first-time site visitor; to drive revenue for online marketing campaigns; or to ensure that content is in the right hands, Digital Element provides the tools to take online interactions in the right direction—toward a closer relationship with your online audience.

What We Do and How We Do It

Digital Element considers itself a “Geo Pioneer.” We first introduced our NetAcuity® geotargeting technology to the online market in 1999 and have driven its evolution ever since. Initially focused on geolocation information about online users, we continued to push the envelope and coined the phrase “IP Intelligence” to describe the more than 39 data points that we deliver to help any company with an online presence to better connect with their audience. Furthermore, with the introduction of NetAcuity Edge, Digital Element solidified it's place as a true innovator by introducing the market's only global, validated, hyperlocal IP to zip/postcal code data set.  Bottom line: we’re the IP Intelligence gurus, and we’re good at it. It’s that simple.

Our non-invasive, privacy sensitive IP Intelligence provides coverage for 99.9999 percent of the Internet and collects more than one million points-of-view daily from different online vantage points to deliver the most accurate and robust technology on the market. With the combination of our patented, independently-tested technology and our team of dedicated data analysts, some of the world's largest web properties and online businesses have chosen Digital Element for access to the most comprehensive set of IP targeting data available to deliver targeted online advertising, content localization, geographic rights management, and enhanced analytics.

Targeting Parameters

With IP Intelligence, you can perfect audience segmentation capabilities and targeting based on parameters such as:

• Country • Proxies
• Region/State • ISP
• City • Domain
• Zip/Postal Codes • ASN
• Custom Regions* • Confidence Factors
• Connection Type • Home/Business
• Mobile/Wifi • Industry Codes
• Longitude/Latitude • Company Name
• Phone Area Code • Org Name
• Time Zone/Language • Demographics

* USA DMA/MSA, U.K. ITV Regions, France Departments


Why Digital Element’s IP Intelligence Is the Industry Standard

Accuracy - Our IP Intelligence data is the most accurate in the industry. Country-level targeting (IP country) is more than 99.99 percent accurate and city-level (IP city) is more than 95 percent accurate, worldwide.

Coverage - NetAcuity provides coverage for 99.9999 percent of the Internet and collects more than one million points-of-view daily.

Longevity - We invented IP Intelligence, hold the patents on it, and have been applying it to the online business world longer than anyone else. In essence, we truly understand the needs of our customers and the markets in which they operate.

Simplicity - NetAcuity can be used as a standalone product or can be seamlessly integrated within existing enterprise IT platforms, quickly and easily.

Dedication - Our customer support team is on it, period. Our service is free, and our team continues to receive accolades for its responsiveness and thoroughness.

Still not convinced? See how seamlessly IP Intelligence can fit into your online environment.

Tech Check:

  • Provides support for a variety of popular computing platforms
  • Offers simple and seamless integration with a client’s applications
  • Provides support via API for a wide array of programming languages and client platforms
  • Provides SaaS Web Service interface for clients with lower latency demands, or for those without infrastructure to host
  • Built around a high-performance database server
  • Is scalable to grow with a client’s increasing traffic requirements
  • Runs with unsurpassed processing power
  • Can be up and running in as little as 20 minutes

Why don’t you contact us and see what IP Intelligence can do to improve your online endeavors?

Sample Clients, AdJug, AdJuggler,, Adviva, AOL/Time Warner, Ask Jeeves, Atlas Solutions, BlueLithium, CBS Interactive, CinemaNow, CNET Networks,, Digital River, Disney, DoubleClick,,, Facebook, Fox Interactive, GSI Commerce Solutions, Guardian Unlimited, Infospace, Kelly Blue Book, Marchex, Napster, Omniture, Rubicon Project, The New York Times, Univision, Walt Disney Internet Group, Yahoo, YouTube