“There is no question that programmatic buying is becoming the future of marketing as more and more advertising inventory becomes digital.”
Marco Muzzi, marketing director for AcuityAds
“When we talk about experience, one of the cornerstones is the location of the user. We need to know the exact place where the user is located to offer them the best trips, hotels and discounts.”
Cristian Martinez, Product Owner, Despegar.com
“The maintenance of an accurate IP geolocation database is full-time work that we chose to let the specialists at Digital Element handle.”
Yan Corneille, Solutions Architect, AT Internet
“We congratulate Digital Element on becoming the first geolocation vendor to achieve this important industry standard of quality.”
George W. Ivie, Executive Director and CEO, MRC
“We evaluated all vendors in the marketplace and found Digital Element’s IP Intelligence solution to be the most accurate.”
Remy Bossu, Secretary General, EMSC
“We required industry-leading technology to meet our high standards of data accuracy, so selecting a well-established and trusted IP geolocation provider was an obvious choice.”
Elad Efraim, CTO and Co-Founder, eXelate
“The decisive factor in our decision to choose Digital Element was the guarantee of highly accurate geo-data. This element is critical for our business as we use the data to increase the relevance of advertising, which has proven to be successful and has driven a significant increase in click-through rates of campaigns – in some cases more than ten times."
Guido Brand, Founder & Managing Director, Mashero
“NetAcuity IP geolocation technology allowed us to not only meet campaign performance goals, but also helped drive more qualified users to customers’ sites in a cost-effective manner.”
Are Traasdahl, Founder & CEO, Tapad
“Digital Element has been an excellent partner. In addition to the unmatched data and technology it provides, service and support have been great—above and beyond the call of duty.”
Mark Costa, Vice President of Integrations, Undertone
“If you have to wait for someone to log a ZIP Code, you've lost a large percentage of your visitors.”
Zach Zimet, Senior Director of Marketing, Crutchfield New Media
“The maintenance of an accurate IP geolocation database is full-time work that we chose to let the specialists at Digital Element handle.”
Yan Corneille, Solutions Architect, AT Internet
“Being able to offer an accurate hypertargeting solution helps us ensure our clients are reaching consumers in the most relevant geographic locations which, in turn, drives performance and results for their campaigns.”
Marco Muzzi, Director, AcuityAds
“Digital Element has a great reputation in the advertising world. After testing Digital Element’s NetAcuity technology and seeing the success rate and their ability to deliver the most complete data, we’re convinced this reputation is well deserved.”
Byron Ellis, CTO, Spongecell
“With a strong reputation for delivering quality geographic rights management solutions, Digital Element was an ideal choice for us.”
Kavi Maharajh, Chief Architect, QuickPlay Media
“Using Digital Element’s IP geolocation technology enables us to provide superior and reliable data to our advertising clients, both buy-side and sell-side.”
Elad Efraim, CTO and Co-Founder, eXelate
“We are focused on creating a winning experience for golfers and golf courses. NetAcuity Edge allows us to hyper-target messaging connecting golfers with great places to golf locally.”
Laura Dihel, Vice President Marketing, EZLinks Golf
"We’re always looking to give our clients the best data and the most accurate tools. Digital Element has a great reputation in the advertising world."
Byron Ellis, CTO, Spongecell
“Digital Element’s contextual geolocation technology provides our customers an efficient, cost-effective and high quality solution for application availability and security problems, while supporting the latest IPv6 data.”
Calvin Rowland, VP of Technology and ISV Alliances, F5 Networks
“This is an extremely exciting time for digital advertising. Being able to offer an accurate hypertargeting solution helps us ensure our clients are reaching consumers in the most relevant geographic locations which, in turn, drive performance and results for their campaigns.”
Marco Muzzi, Marketing Director, AcuityAds
“Digital Element’s technology allows us to ensure compliance with a client’s geo-targeted ad buys, and to increase the effectiveness of campaigns by demonstrating geographic areas with strong performance.”
Jim Ewel, CEO, Adometry
“Digital Element is the Global Leader in IP geolocation technology and is the only IP data provider to deliver true postcode-level targeting, so the company was the natural choice to help us achieve optimum granularity at the city and postcode level.”
Ben Anderson, Senior Vice President, Technology, Vibrant Media
“To ensure our platform encompassed the best audience profiling possible, we required the most accurate and reliable geolocation technology.”
Daniel de Sybel, Director of Technology and Operations, Infectious Media
“Now, more than ever, we need to be confident that we are complying with our content rights agreements across all the territories we serve, and it is of paramount importance to our business that the IP data we use to do this is accurate. Digital Element’s NetAcuity solution provides us with a highly accurate and comprehensive global database, and their solution was easy to integrate with our delivery systems.”
Clive Malcher, Head of Product Development and Technology, Channel 5
“As a result of using this technology, we have been able to drive down bid rates and increase client campaign CTR by up to five times, resulting in significant savings over a more general targeting strategy.”
Nick Moutter, CEO, Admedo
“Digital Element’s technology was the clear choice because it is seen as the industry standard, it is simple to deploy and is more granular than any other data on the market.”
Daniel de Sybel, Director of Technology and Operations, Infectious Media
