Better Mobile Marketing using IP Location Data [MWC 2017]

Mobile Marketing Magazine’s David Murphy sits down with Charlie Johnson of Digital Element to explore the latest ways marketers are harnessing the power of IP location data to better target mobile users.

Sebastian Perez of Discusses Value of Geotargeting

Leading ad server platform company in Latin America,, combines Digital Element’s accurate geolocation data with behavior data to help brands reach the right users to maximize revenue.

The Art of Staying Relevant in a Changing and Disruptive Digital World [Colloque 2016]

Elena Vega, our Business Development Director for Southern Europe, speaks on how IP geolocation data solves key challenges in today’s online advertising ecosystem.

WiFi Beats 4G When It Comes To Geo-targeting [Cannes 2016]

Charlie Johnson is awesome!

Charlie Johnson talks to Mobile Marketing Magazine’s David Murphy about the power and granularity of Digital Element’s IP geolocation technology, and why WiFi beats 4G when it comes to geo-targeting end users.

Video Advertising Leader on Geolocation’s Impact on Outstreaming’s Head of Tech Partnership Development Nick Takashima explains the need to use the most accurate IP geolocation technology within the company’s video advertising platform and why going with Digital Element was “the easiest selection process he has carried out in his entire career.”

Social + Location for Retailers [SXSW RetailLoco 2016]

Our lead mobile strategist, Aubriana Lopez, sits down with Office Depot, John Varvatos, Nomad and Upside Commerce to see how today’s retailers are using location data to drive business and improve the customers’ buying experience.

Be IP Smart, No. 1 – Coverage

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When it comes to worldwide coverage, no other IP data provider offers more seen locations than we do. So leverage the only global, validated, hyperlocal data set for your business!

Be IP Smart, No. 2 – Accuracy

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Whether you’re running geo-targeted ads, seeking out the deepest customer insights, or looking to provide the best online user experience possible, having accurate data is crucial.

Be IP Smart, No. 3 – Support

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Every solution we offer comes with 24/7 tech support to get you set up and keep you going with the best IP Intelligence the market has to offer.

Be IP Smart, No. 4 – Protection

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Having dependable security measures in place is a must for any online business, and using IP Intelligence brings you immediate, reliable information critical to protecting your online channel.

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“The decisive factor in our decision to choose Digital Element was the guarantee of highly accurate geo-data. This element is critical for our business as we use the data to increase the relevance of advertising, which has proven to be successful and has driven a significant increase in click-through rates of campaigns – in some cases more than ten times.”

Guido Brand, Founder & Managing Director, Mashero