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Sunblock: It’s Not Just for a Day at the Beach
It’s been drilled into all us: When you’re outside, use sunblock to protect your skin from the harmful effects of the sun. But just how do you protect your brand from getting burnt on the web?
Same answer: Sunblock. Well, Project Sunblock in this case.
Project Sunblock monitors and protects where a marketing campaign is visible, and safeguards against client-defined harmful associations with a brand and online content. Project Sunblock has deployed our IP geolocation technology within its analysis suite to provide media buyers with the tools to accurately confirm advertising is being served in the correct location, ensuring compliance with campaign objectives.
According to Project Sunblock’s Chief Operating Officer Andrew Goode, “Our clients demand the ability to geographically check where their advertising is being served. With the increased use of automated trading, brand-safety tools have never been more important as part of the planning and buying cycle.”
Here’s a more in-depth look at how Project Sunblock is incorporating IP geolocation technology to more confidently control and report where its clients’ online advertisements are being served.
Brands now have it made in the shade when it comes to better managing their reputations online.