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The Right Video for the Right Audience in the Right Location
According to BI Intelligence, digital video ad revenue will reach almost $5 billion in 2016, a clear indication that marketers realize the many benefits of digital video. All the while, consumers love for online videos will only continue to grow. Research shows that 25 percent of global Internet users already consume online video every day.
Ad-tech companies such as Teads, the global leader in native video advertising and inventor of a global monetization platform for publishers, is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before. Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, including articles, slideshows and newsfeeds.
To ensure the right video content is served to the right audience, in the right location, Teads has added a mobile-centric, hyperlocal IP geolocation solution to its inRead product, an innovation that places video outside the traditional player, inserting it into the heart of editorial content to provide a targeted experience that is respectful to the consumer.
According to Bertrand Quesada, CEO of Teads, “Our products require a reliable and trusted source of data, and Digital Element’s impressive client list is a statement that its IP geolocation data has integrity.”
Read the full press release to find out how Teads is using NetAcuity Pulse™ to enhance the contextual targeting of its outstream video offering for publishers such as Hearst, Conde Nast, Forbes, Reuters, Slate, The Telegraph, The Guardian, Le Monde, Die Welt, La Repubblica, and Nikkei.