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Enterprise-grade IP Address Intelligence and Geolocation

Leverage accurate and comprehensive IP intelligence data to uncover valuable insights and improve decision-making.

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Leading Brands Trust Digital Element

Leading the IP Geolocation space for over 20 years

For over 25 years, Digital Element has empowered businesses with cutting-edge IP address intelligence and geolocation solutions. We leverage multiple data sources, hold over 50 patents, and partner with the top ISPs and networks. Additionally, we process billions of IP observations daily to ensure our clients have access to the most accurate and comprehensive IP address intelligence available.

Drive better results with unparalleled accuracy and coverage

Achieve unmatched accuracy and precision in IP geolocation, with detailed accuracy to postal code and ZIP+4 levels worldwide. Global accuracy is more than 97% at a city and 99.99% at the country level.

This is complemented by extensive internet coverage of 99.9999%, covering both IPv4 and IPv6 addresses.

Improve insights with the most comprehensive IP address intelligence

Geolocation is only the beginning. Digital Element’s patented approach uncovers rich contextual information to support advanced applications in targeted advertising, content customization, compliance, fraud detection, cybersecurity, digital rights management, and more.

From VPN and Proxy detection, to IP Address stability and range – Digital Element offers the most comprehensive IP Intelligence dataset available.

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Get expert guidance for your use case

With over 25 years of experience in leveraging IP address intelligence and geolocation for diverse applications across numerous industries, our seasoned engineers are dedicated to providing the consultative guidance to amplify insights and deliver the competitive edge your business needs to excel.

Versatile data for diverse use cases

Unlock the power of IP address intelligence and geolocation data with solutions tailored to your business's unique needs.

Content Localization

Personalize user experiences by tailoring content, language, currency, and other characteristics.

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Targeted Advertising

Improve ad conversion rates with improved segmentation and geo-targeted ad delivery.

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Digital Rights Management

Manage the accessibility of online content and protect digital assets against online piracy.

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Online Fraud Detection

Successfully detect and prevent online fraud by leveraging geolocation information and proxy detection.

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Location Analytics

Identify high-engagement regions, analyze location-specific activities, and discern real users from fraudulent ones.

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Mobile User Targeting

Serve customized and localized content to mobile consumers who access the Internet from either Wi-Fi hotspots or wireless networks.

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“The decisive factor in our decision to choose Digital Element was the guarantee of highly accurate geo-data. This element is critical for our business as we use the data to increase the relevance of advertising, which has driven a significant increase in click-through rates of campaigns – in some cases more than ten times."

Guido Brand, Founder & Managing Director, Mashero

“Digital Element’s technology allows us to ensure compliance with a client’s geo-targeted ad buys, and to increase the effectiveness of campaigns by demonstrating geographic areas with strong performance.”

Jim Ewel, CEO, Adometry

“There is no question that programmatic buying is becoming the future of marketing as more and more advertising inventory becomes digital.”

Marco Muzzi, marketing director for AcuityAds

"We’re always looking to give our clients the best data and the most accurate tools. Digital Element has a great reputation in the advertising world."

Byron Ellis, CTO, Spongecell

“We required industry-leading technology to meet our high standards of data accuracy, so selecting a well-established and trusted IP geolocation provider was an obvious choice.”

Elad Efraim, CTO and Co-Founder, eXelate

“Using Digital Element’s IP geolocation technology enables us to provide superior and reliable data to our advertising clients, both buy-side and sell-side.”

Elad Efraim, CTO and Co-Founder, eXelate

“As a result of using this technology, we have been able to drive down bid rates and increase client campaign CTR by up to five times, resulting in significant savings over a more general targeting strategy.”

Nick Moutter, CEO, Admedo

“When we talk about experience, one of the cornerstones is the location of the user. We need to know the exact place where the user is located to offer them the best trips, hotels and discounts.”

Cristian Martinez, Product Owner, Despegar.com

“Digital Element has been an excellent partner. In addition to the unmatched data and technology it provides, service and support have been great—above and beyond the call of duty.”

Mark Costa, Vice President of Integrations, Undertone

“We are focused on creating a winning experience for golfers and golf courses. NetAcuity Edge allows us to hyper-target messaging connecting golfers with great places to golf locally.”

Laura Dihel, Vice President Marketing, EZLinks Golf

“Digital Element’s contextual geolocation technology provides our customers an efficient, cost-effective and high quality solution for application availability and security problems, while supporting the latest IPv6 data.”

Calvin Rowland, VP of Technology and ISV Alliances, F5 Networks

“We evaluated all vendors in the marketplace and found Digital Element’s IP Intelligence solution to be the most accurate.”

Remy Bossu, Secretary General, EMSC

“With a strong reputation for delivering quality geographic rights management solutions, Digital Element was an ideal choice for us.”

Kavi Maharajh, Chief Architect, QuickPlay Media

“To ensure our platform encompassed the best audience profiling possible, we required the most accurate and reliable geolocation technology.”

Daniel de Sybel, Director of Technology and Operations, Infectious Media

“Being able to offer an accurate hypertargeting solution helps us ensure our clients are reaching consumers in the most relevant geographic locations which, in turn, drives performance and results for their campaigns.”

Marco Muzzi, Director, AcuityAds

“Being able to offer an accurate hypertargeting solution helps us ensure our clients are reaching consumers in the most relevant geographic locations which, in turn, drive performance and results for their campaigns.”

Marco Muzzi, Marketing Director, AcuityAds

“Digital Element has a great reputation in the advertising world. After testing Digital Element’s NetAcuity technology and seeing the success rate and their ability to deliver the most complete data, we’re convinced this reputation is well deserved.”

Byron Ellis, CTO, Spongecell

“NetAcuity IP geolocation technology allowed us to not only meet campaign performance goals, but also helped drive more qualified users to customers’ sites in a cost-effective manner.”

Are Traasdahl, Founder & CEO, Tapad

“Digital Element’s technology was the clear choice because it is seen as the industry standard, it is simple to deploy and is more granular than any other data on the market.”

Daniel de Sybel, Director of Technology and Operations, Infectious Media

“Digital Element’s NetAcuity solution provides us with a highly accurate and comprehensive global database, and their solution was easy to integrate with our delivery systems.”

Clive Malcher, Head of Product Development and Technology, Channel 5

“Digital Element is the Global Leader in IP geolocation technology and is the only IP data provider to deliver true postcode-level targeting, so the company was the natural choice to help us achieve optimum granularity at the city and postcode level.”

Ben Anderson, Senior Vice President, Technology, Vibrant Media

“We congratulate Digital Element on becoming the first geolocation vendor to achieve this important industry standard of quality.”

George W. Ivie, Executive Director and CEO, MRC

“The maintenance of an accurate IP geolocation database is full-time work that we chose to let the specialists at Digital Element handle.”

Yan Corneille, Solutions Architect, AT Internet

“If you have to wait for someone to log a ZIP Code, you've lost a large percentage of your visitors.”

Zach Zimet, Senior Director of Marketing, Crutchfield New Media

“The maintenance of an accurate IP geolocation database is full-time work that we chose to let the specialists at Digital Element handle.”

Yan Corneille, Solutions Architect, AT Internet

Digital Element Spotlight

The Definitive Guide to Understanding IP Address and VPN Intelligence

Discover how teams in Cybersecurity, Adtech, Compliance, DRM, and more can leverage rich insights from IP addresses and VPN Intelligence to drive smarter decision-making.

Get The Guide

Digital Element Named “Data Solution of the Year for Marketing” in 5th Annual Data Breakthrough Awards Program

Prestigious International Awards Program Recognizes Outstanding Data Technology Products and Companies

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The @exchangewire Industry Review 2024 is out!

Our VP, Int’l, Charlie Johnson gives 4 actions marketers should take and the questions to ask along the way when diving into the post-cookie digital world.

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