Why Choose Digital Element for Your IP Geolocation Provider?

Not All IP Geolocation Vendors Are Created Equal: How to Make the Right Choice

Whether your goal is to create an instant connection with a first-time site visitor; to drive revenue for online marketing campaigns; or to ensure that content is in the right hands, IP geolocation technology is the solution to take your online interactions in the right direction—toward a closer relationship with your online audience.

There are several suppliers and systems available that can determine where an IP address is and, for a small investment, can provide a location. But is it the right one? Learn what makes Digital Element the IP geolocation industry leader and a more valuable partner than other solution providers.

Industry Pioneer and Technical Leader

  • Digital Element is the industry pioneer of IP geolocation, having been the first to introduce the concept and technology back in 1999.
  • Our NetAcuity® technology utilizes patented web-spidering technology and 20+ proprietary methods to triangulate the location, connection speed and other characteristics associated with an IP address.
  • We continue to lead with “industry firsts.” No other provider has been able to match our technology innovation.

Data Quality

  • Digital Element has the most accurate data in the industry. Global accuracy is more than 99.9 percent at the country level and up to 97+ percent accurate at a city level.
  • Our solutions provide coverage for 99.9999 percent of the internet and collect billions of points of view daily.
  • 24×7 updates are released weekly, meaning customers have the most reliable and up-to-date data.
  • We have received accreditation from the Media Rating Council (MRC) for the geographic location identifications reported by our NetAcuity platform.

Data Breadth and Depth

  • Digital Element is the only provider offering validated, premium IP-to-ZIP/postcode data worldwide.
  • We offer the only database that overlays mobile device derived data to provide precision targeting of on-the-go users.
  • No other provider delivers the breadth of datasets we do. We offer 59+ parameters in addition to location, including POI, mobile carrier, proxy type/description, ISP, company name, and more.

Privacy-Sensitive Technology

  • Digital Element’s data is gathered totally anonymously, without tracking a user’s behavior and without cookies.
  • Our data contains absolutely no personally-identifiable information.

“Gold Standard” Reputation

  • Digital Element was the first to introduce the concept of commercially viable IP-to-location data in 1999 and owns 20 different patents for its geolocation technology.
  • We are recognized as the de facto standard in geolocation technology, offering the most granular and accurate solution on the market.
  • Our clients include some of the most recognizable global brands, among them Facebook, Yahoo, Nielsen, Twitter, Discovery, Hulu, CNN and eBay.

Ease of Deployment

  • Digital Element’s NetAcuity solution can be up and running in as little as 20 minutes.
  • Implementation options include API-based server software, a flat-file download, or a high-performance cloud service.
  • Our solution can be used as a standalone product or can be seamlessly integrated within existing enterprise IT platforms―quickly and easily.
  • All common programming languages and computing platforms are supported.

24/7 Customer Support

  • Extensive cross-industry and cross-application experience allows Digital Element to be a true partner to our customers. Their growth and success is our first priority.
  • Customer care is a value-added service.
  • Our team continuously receives accolades for its responsiveness, troubleshooting skills, and top-notch support.

View the Full Industry Brief (PDF)

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