Home » NetAcuity Pulse Is Available Now: IP Geotargeting Built for Today’s Online Traffic
NetAcuity Pulse Is Available Now: IP Geotargeting Built for Today’s Online Traffic
Introduced to the world in November, NetAcuity PulseTM, the industry’s first mobile-centric, IP-targeting database, is now available for purchase to marketers who want to reach online users on a whole new level.
NetAcuity Pulse is revolutionizing IP targeting by effectively reaching more of today’s online traffic─which is made up of both connected AND mobile users. The solution, part of the industry-leading NetAcuity® platform of products, leverages a “living network” of IP location information derived from mobile devices and billions of real-time data signals and Wi-Fi connection points.
This approach to IP-based targeting, which utilizes insights gleaned from mobile traffic, offers more “seen” IP geographic locations worldwide than any other solution. You can get a glimpse of the value this solution brings through this real coverage example. With NetAcuity EdgeTM, using partner-supplied data on IP traffic, 2,400 postcodes were returned in Japan. With Pulse, using the new mobile device and Wi-Fi input, 96,000 postcodes were “seen” in Japan.
With that being said, the quantities of responses will grow quickly and exponentially as the number of Wi-Fi hotspots continues to increase. During the next four years, global hotspot numbers will grow to more than 340 million, the equivalent of one Wi-Fi hotspot for every 20 people on earth, research finds.
The more precise targeting provided by Pulse is based on where a user is located and connected at a specific point in time, regardless of device. Data can include whether the user is in fact coming through a Wi-Fi connection point, the user’s point-in-time geographic location, and whether someone is on a home or business hotspot.
Start 2015 out right with a location-based targeting solution that more accurately reaches today’s consumers where and when they’re online.
We would love to learn more about your specific use case. Please contact one of our experts to discuss how we can best address your unique needs.