Learn More About IP Geolocation in Advertising at Ad:Tech London This Week

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This week we’re excited to announce that we will be exhibiting and speaking at Ad:Tech in London! If you’re nearby and keen to discover how your business can use IP geolocation to improve advertising performance by increasing click through rates and improving revenue, then pop by and see us at the National Hall, Olympia from 11^th – 12^th September.

At the event, you can see our very own Charlie Johnson team up with Infectious Media’s Chris Stark to explore the very real business benefits IP geolocation can bring – for example, how targeting ads using highly accurate location-specific information can radically improve precision and reduce the number of wasted page impressions. The duo will also examine how IP geolocation has been integrated into one of Europe’s leading real-time bidding platforms, enabling geotargeting decisions to be made instantaneously.

Head over to Theatre Three from 12.00 – 12.20PM on Thursday 12^th September to catch this presentation, or feel free to stop by stand 251 for a chat.

Online Advertising Geolocation Blog: Elemental Knowledge

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