Krux Boosts Power of Data Management Solution with More Granular, Robust IP Geolocation

The number of digital devices and platforms available to today’s consumers has exploded globally in recent years. Recent studies show the average person owns and regularly uses roughly three different devices. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands.

To help companies capture, analyze, protect and manage all the information created across these screens and from multiple sources, Krux has developed a leading cloud-based data management platform. The Krux solution captures data from any device – smartphones, tablets, desktops, laptops and connected TVs – and makes it actionable in real-time across web and mobile browsers, apps, ecommerce and advertising. In order to enhance its ability to segment audiences, geographically target advertising and localize website content, Krux integrated Digital Element’s NetAcuity Edge^TMIP geolocation technology.

“Digital Element’s IP geolocation technology enables a very granular level of geotargeting, which allows advertising and website content to be localized with precision”, explained Jos Boumans, vice president of operations at Krux.

Read the full press release to learn how Krux is improving relevance, response and revenues for its clients with the addition of IP geolocation technology.