eXelate Makes Smart Data Platform Even Smarter with Hyperlocal IP Geolocation

eXelate‘s smart data platform provides accurate, actionable, agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 800 million online consumers worldwide.

Now the global leader in smart data and analytics is adding NetAcuity EdgeTM hyperlocal geolocation technology to enhance advertising targeting capabilities even further for clients. eXelate can now provide very granular and anonymous user location information as standalone targeting criteria. Additionally, location can be combined with other targeting criteria, such as demographics, to enhance targeting capability and advertising effectiveness.

Elad Efraim, CTO and co-Founder, commented: “Using Digital Element’s IP geolocation technology enables us to provide superior and reliable data to our advertising clients, both buy-side and sell-side.”

Read the full press release for all the benefits eXelate stands to gain with the addition of hyperlocal geotargeting.

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