Home » Digital Element Introduces Matchbook, An Identity Resolution Platform Designed For A Privacy-First Adtech World
Marketing teams can reconcile their fragmented first-party data to reach target audiences across devices
Atlanta, August 2, 2023 – Digital Element, the pioneer of IP intelligence and high-quality location data, today announced the launch of Matchbook, a new identity resolution solution built for the growing CTV industry and the Audience segmentation space. With Matchbook, marketers now have the ability to connect the dots and extend their reach across channels. Both Brands targeting CTV devices through IP addresses, or Audience companies looking to enrich their segments can now reach accurate non-cookie based identifiers through Matchbook. “With Matchbook, companies utilizing audience data can create panels that are programmatically targetable without the antiquated use of cookies” said Digital Envoy President Jerrod Stoller.
Matchbook helps brands and agencies reach new devices such as CTV/OTT or mobile that have connected to an initial identity signal. After identifying the affinity between these devices, advertisers can better measure uplift on one channel due to ads displayed on another channel. They can also reach and target additional devices connected to the same IP addresses, reaching a larger lookalike audience.
“Advertisers are always looking to enhance their first-party data and Matchbook will help them expand their understanding of the data they already possess,” said Vinod Kashyap, Chief Product Officer at Digital Element. “Matchbook leverages a unique understanding of an IP address to bridge the physical to the digital world. This turn-key solution enables brands and agencies to get the most out of their audiences.”
Matchbook leverages Digital Element’s unparalleled understanding of the IP address space, including how they’re allocated, their level of stability, and how the location and ISP data affects specific attributes. By design, all of Digital Element’s IP Intelligence datasets are comprised of privacy-sensitive, first-party, geo-location data that makes it easy for marketers to enhance their campaigns. Customers can then target the right audience, with the right message, at the right time.
To learn more about Matchbook, please visit: digitalelement.com/solutions/location-targeting/matchbook/
About Digital Element
Digital Element is the global IP geolocation and intelligence leader. In business for more than two decades, the company has unrivaled expertise in leveraging IP address insights to deliver new value to companies in a privacy-sensitive, transparent manner. Leveraged by the world’s most recognized brands, Digital Element provides clients with innovative solutions designed to optimize engagement across industries and applications, creating unique value at every consumer touchpoint. Many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent online fraud.
Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy, Inc.
Media Contact:
Kyle Kuhnel