Blog

December 29, 2016 Global ecommerce sales are predicted to reach $2.05 trillion in 2016, and are further estimated to grow to $3.58 trillion in 2019, according to eMarketer. A downside to this explosive growth is the increased opportunity for online fraud. In the United States, the percent of revenues retailers lost to fraud is up […]

December 14, 2016 App stores are saturated. More than 4 million apps currently exist across various platforms today. It is becoming increasingly difficult for app marketers to acquire new customers and monetize at the same time. The apps market is constantly changing, making ongoing measurement a requirement―if a company wants to remain competitive in this […]

October 12, 2016 Digital Element’s number one job as the leader in the IP intelligence and geolocation industry is to respond to the current needs of marketers and stay attuned to future trends in the digital arena. That’s why we make it a practice to attend as many global advertising and marketing events such as […]

Location-based targeting is the most important factor when it comes to successful mobile marketing and advertising campaigns. While location-based technology is built into today’s mobile devices, users can choose to turn their GPS off or opt not to give apps permission to use their locations. That’s the bad news. The good news is: Marketers can […]

By 2017, mobile ad spending is projected to account for 66.6 percent of digital ad spending. Stats such as this show the continued growth of the mobile advertising market and how, within the next several years, it will dominate the digital ad spending arena. However, effectively monetizing mobile traffic has been a challenge for advertisers […]

Digital consumers own and use 3.64 connected devices today―from laptops to smartphones to tablets and wearables. Research indicates that quickly emerging innovations such as the Internet of Things (IoT), smart homes and telehealth will connect an additional 17.6 billion devices to the internet by 2020. This multi-screening phenomenon is also driving a greater need for […]

Last week, we paid a visit to the “Happiest City on Earth” as exhibitors at the annual CNP Expo in Orlando. We enjoyed networking and having conversations with attendees from such a wide array of industries, from payment firms to retailers to other fraud-prevention vendors about how to use geolocation for fraud detection and security. […]

According to eMarketer, digital ad spending in Latin America is set to reach new heights with mobile grabbing a larger percentage of those overall dollars. Additionally, other research is indicating that up to half of the Latin American digital ad spend is originating in Brazil so there is a lot of opportunity for marketing technology […]

Digital marketers are always looking for a competitive edge when it comes to segmenting and reaching their online audiences with relevant advertising, messages and special promotions. That “edge” typically comes from learning to leverage data to their advantage―and the deeper and more accurate that data the better. Digital Element is addressing marketers’ needs for more […]

With an estimated market size of $1 billion per year, direct navigation traffic has a 4.23 percent conversion-to-sale rate which significantly outperforms other traffic sources such as search engines (2.30 percent) and Internet links (0.96 percent). Direct navigation is the preferred way for users to locate a site for the first time which makes this traffic […]