BidTheatre Adds IP Geolocation to Improve Segmentation and Targeting

BidTheatre’s demand-side advertising platform offers real-time bidding, precise audience targeting and creative optimization. It provides marketers access to thousands of premium ad networks and hundreds of thousands of publisher sites across the globe. Now those marketers will have access to a new level of geographic granularity to improve audience segmentation and advertising targeting with the addition of NetAcuity EdgeTM hyperlocal geolocation technology

Marcus Johansson, CEO, BidTheatre, commented: “Delivering advertising in the right context improves response and our clients demand the ability to geotarget with a high degree of accuracy.”

Read the full press release to find out how BidTheatre is using IP geolocation for improved relevance, response and ROI for its clients.

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