Hospitality & Travel Solutions

IP Intelligence in Action

Incorporating IP Intelligence into your online strategy can significantly simplify and enhance your website visitors' online experience by allowing you to accurately and non-invasively present relevant content, products and promotions to your website visitors based on their location.

Scenario:

An in-state resident visits your website. By utilizing IP Intelligence and knowing where your website visitor is geographically located, you can instantly present relevant content, such as information on regional events and travel deals for 'staycations'—all creating an instant connection with the website visitor.

You can also direct more leads and traffic to (your partners') offline locations - for example, present visitors with coupons to a local restaurant in their area; or offer a discount to the local performing arts theater.

City-level targeting is 95% accurate, worldwide.

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Scenario:

A website visitor logs on from Washington state. By using information obtained through analytics and market analysis you have learned that visitors from Washington state prefer the outdoor adventure vacation.

Armed with this information and knowing where the website visitor is geographically located, relevant content can be presented such as travel deals and information on booking the perfect adventure vacation ultimately increasing tourism and revenue for Your State.

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Scenario:

In this example, a website visitor logs on from Germany. They are automatically re-directed to the German version of the website without making them 'Choose their Country".

Customized content, more applicable to an International visitor, is instantly presented to them. For example showing them information on the 'hottest' selling vacation spots for visitors coming from Germany to Your State, or ads with exclusive travel deals.

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Scenario:

Another parameter of IP Intelligence is knowing the domain of your website visitor. Identify corporate domains and automatically present visitors with information on booking a meeting in Your City.

The meeting planner can be presented with relevant content for planning the perfect meeting in Your City—such as the convention calendar, meeting planners' guide, as well as information on hotels and local area attractions - all simplifying and enhancing their website experience and creating an instant connection with the website visitor.

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Benefits of using IP Intelligence:

• Create a memorable website experience -
  • Decrease site abandonment and increase visitor "clicks" by showing relevant information and offerings based on the website visitors' location
  • Deliver regional relevance through unique product and page themes
  • Automatically present country-specific websites to visitors from outside the US
• Impact your bottom line -
  • Present targeted travel deals based on a visitors' location - to increase staycations and other tourism to your state
  • Show in-state website visitors information on local events and festivals in their area
  • Identify corporate domains and offer incentives to host conferences and conventions in your city
  • Direct more leads and traffic to (your partners') offline locations - for example, present visitors with coupons to a local restaurant in their area; or offer a discount to the local performing arts theater
• Build brand awareness -
  • Geographically relevant content allows you to provide consistent communications and messaging to tourists and visitors on a global basis

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