Mobile Marketing Magazine’s David Murphy sits down with Charlie Johnson of Digital Element to explore the latest ways marketers are harnessing the power of IP location data to better target mobile users.
Leading ad server platform company in Latin America, E-Planning.net, combines Digital Element’s accurate geolocation data with behavior data to help brands reach the right users to maximize revenue.
Elena Vega, our Business Development Director for Southern Europe, speaks on how IP geolocation data solves key challenges in today’s online advertising ecosystem.
Charlie Johnson talks to Mobile Marketing Magazine’s David Murphy about the power and granularity of Digital Element’s IP geolocation technology, and why WiFi beats 4G when it comes to geo-targeting end users.
Teads.tv’s Head of Tech Partnership Development Nick Takashima explains the need to use the most accurate IP geolocation technology within the company’s video advertising platform and why going with Digital Element was “the easiest selection process he has carried out in his entire career.”
Our lead mobile strategist, Aubriana Lopez, sits down with Office Depot, John Varvatos, Nomad and Upside Commerce to see how today’s retailers are using location data to drive business and improve the customers’ buying experience.