Digital Element helps companies across industries to uncover actionable information about online users such as geographic location, connection speed, domain name and more—information that can actually help improve the reach, relevance and response of online initiatives—all while respecting the user’s right to privacy.
GeoMprint is Digital Element’s new reverse geocoding solution targeted at mobile device traffic, converting a device’s raw location coordinates into more useful geographic information. This information allows clients to target mobile users with unmatched accuracy and reliability, bringing context to on-the-go interactions.
With the local online and video advertising markets growing at staggering rates, being able to provide deeper insight about online audiences will give you the added edge you need to increase market share and stay ahead in the game.
Trying to secure online content distribution and comply with licensing and copyright agreements of streaming media is challenging. So how do you effectively distribute content to an online audience and at the same time safeguard it—all while obeying the license and copyright agreements made with the content licensors and others?
The Internet has made every online company instantly global, which can seem daunting at times. The best way to connect with this diverse and dispersed global audience is to show them that you “understand where they are coming from.” Digital Element translates that phrase into the literal sense by providing IP Intelligence information that allows retailers to serve relevant content in real time by identifying where website visitors are coming from…literally.
Web analytics has the ability to deliver new insights about online visitor behavior. Armed with this information, companies can discover actionable marketing intelligence to drive change and innovation within the online marketing process—a true key to success.
Online businesses are only successful when users are confident that the channel is safe and secure. Digital Element’s accurate and reliable NetAcuity® IP Intelligence and geolocation technology helps break down anonymity barriers to identify potential sources of fraud and protect users online. By adding an additional layer of protection to validate or verify user location, NetAcuity is a key component of mission-critical fraud, compliance and security applications.
IP geolocation fills the mobile gap and helps brands reach more “on-the-go” consumers With more than 6.5 billion mobile subscribers today – almost triple the amount of Internet users – mobile is poised to become the dominant, or first, screen for reaching consumers. As such, advertisers, publishers, retailers and other brands are devoting an increasing […]
Whether you need to target or control content on a country level or down to a ZIP+4 level, Digital Element has a solution that delivers the right level of granularity. Our proprietary targeting technology offers global coverage and gives businesses the power to deliver geotargeted content with the industry’s highest degree of accuracy.
See how MLB’s stadiums are employing Wi-Fi, and what it means for advertisers, retailers, and stadium services across the US. Businesses are finding new ways to leverage in-stadium Wi-Fi connectivity along with IP geolocation technology to better interact with their customers, bringing in better sales and making for a happier sports fan!