Zinio
Digital Element Helps the World's Largest Online Newsstand Turn the Page to Localized Content for its
Global Audience
Scenario
A 2011 Harrison Group Survey revealed 74 percent of publishers are now fully engaged in implementing digital versions of their magazines and books. Forward-thinking distributors such as Zinio, the global leader in digital and interactive publishing products and services, believed the digital reading model’s benefits of convenience and environmental friendliness would only help fuel a rapid increase in consumer adoption of digital publishing technology worldwide.
Headquartered in San Francisco with offices in New York, London, Paris, Barcelona and Taipei, Zinio provides consumers with the ability to shop for, search inside, read, share and save digital content in 26 local newsstands in any country in the world. Offering thousands of the most-recognizable publishing brands, Zinio partners with leading international publishers that include Hearst, IDG, Meredith, Bonnier, Bloomberg, Wenner Media, The Economist Group, G+J Bertelsmann and Mondadori, to name a few.
“As interactive capabilities have improved, digital publications and their readership have grown accordingly,” said Keith Nichols, Zinio Senior Vice President of Technology R&D. “We serve digital content to millions of people globally, so it is imperative to help our publishers understand the nuances and elements of each unique consumer using technology that delivers robust insights about global usage.”
Solution
Zinio's award-winning technology platform securely delivers premium digital content—in more than 29 different languages—to millions of desktops, laptops, tablets, smartbooks and mobile devices. The company focuses on offering a range of services to help publishers reach and acquire new customers worldwide and extend their brands in new ways.
“While technology is only half of the equation, we also believe that a well-positioned marketing strategy must align with a publisher's digital goals,” said Nichols. “We desired a technology that would accurately handle localization direction for international audiences on our global commerce site, improve geolocation tracking for reporting metrics for various marketing touchpoints, and provide a more relevant experience for end consumers.”
After evaluating Digital Element’s IP Intelligence solutions, Zinio selected the company’s NetAcuity product, based on the technology’s strong geolocation capabilities, ease of implementation, and accuracy of data.
The implementation was seamless. NetAcuity was installed on application servers with services extended into appropriate points within Zinio’s ecommerce site as well as within notification emails.
Success
Zinio has successfully leveraged Digital Element’s IP Intelligence solution to:
- Improve its understanding of the way in which consumers interact with its publishing site;
- Better segment its online audiences; and
- Seamlessly deliver targeted content to its diverse and global online base of readers.
“The solution has enabled us to provide a strong data set to publishers with a higher quality of accuracy while allowing us to track and redirect consumers to appropriate localized newsstands based on geolocation,” Nichols said. “The global demand for digital reading will only continue to grow as we discover new ways to deliver online content that addresses cultural and geographic differences as well as information and entertainment needs.”
Zinio plans to leverage NetAcuity to offer even more personalized geolocation services in the future.
