On a hot and balmy L.A afternoon, thirty-something Jenn has come to the realization that gravity has taken its toll. With her husband’s big company gala just around the corner, she decides it’s time to treat herself to some special “enhancements”. Jenn crosses the polished marble floors in her Jimmy Choos, takes a seat in her Aeron chair, pulls up her favorite search engine and types in a query for “top plastic surgeon”. Since her favorite search engine has deployed Digital Element’s IP Intelligence, within seconds Jenn has the name of 12 plastic surgeons within minutes of her home—all without breaking one of her meticulously French-manicured nails! She picks up her credit-card-size cell phone and dials the number for her doctor of choice. Already, she’s got a 9 a.m. consultation.


Let’s face it: we’re short on time.

When looking for information, we want results that are relevant to our lives, and we want it quick. The Kelsey Group and BizRate estimate that 25 percent of all Internet searches are local in nature, and small businesses are recognizing that the Internet is a powerful way to reach out and touch new customers. I mean come on, who wants to lug out the heavy, dusty old yellow pages that are looming in the garage next to empty paint cans and the bird-shaped candy dish that Aunt Elma gave you for a wedding present?

As small businesses begin incorporating targeted online advertising into their budgets and looking into website development, the targeted online advertising and local search and local ad serving industries have a great opportunity to accommodate the needs of small businesses and capitalize on the market opportunities of local search. And there’s a lot of capitalizing to do my friend: the Kelsey Group estimates that the local search market will grow to $3.4 billion by 2009, creating a huge opportunity for local search advertisers and publishers to bring in some serious green.


This is where IP Intelligence can help.

The beauty of Digital Element’s IP Intelligence is that advertisers no longer need to develop “one size fits all” listings for the global online community.
Search engines, advertisers and websites can quickly capitalize on the
value of paid search inventory by automating the process of serving geographically targeted paid search results and content that is customizable by IP Intelligence factors such as city (IP city), state, country (IP country), region (IP location), language and more.


Not too shabby, eh? Oh, yeah, there are some more numbers below.

Research shows that between 25 to 30 percent of online searches are people looking for local search results. Combine that with the fact that IP-targeted local paid search results has been shown to have better click-through rates and costs-per-conversion than national campaigns with local keywords. That’s good news! And the local search game is not just for the big players… geographically targeted searches allow smaller search engines, publishers and advertisers to quickly tap into local paid search results—the fastest-growing locally targeted online ad category. Go on…take a piece of the pie. There is plenty to go around.