There is a saying that “no chain is stronger than its weakest link.”

While this adage is commonly reserved for motivational team building events and little league baseball, the same holds true for websites and online campaigns. If your analytics offering is without Digital Element’s IP Intelligence technology, NetAcuity, how will your customers recognize their weakest links? Gaining new insight into online customers allows your clients to maximize the value of new and existing customer relationships and critically assess the effectiveness of their online channel. After all, knowledge is power. Who doesn’t want that?

Digital Element’s IP Intelligence is the perfect complement to online analytics applications. In fact, they go together like peas and carrots or macaroni and cheese. By adding geographical data you can build both real-time and historical analytical tools to enhance customer behavior management and decision-support capabilities resulting in increased revenue, and will have the information needed to tactically refine and monitor local and international marketing operations with increased clarity and control.

IP Intelligence adds depth to current analytical tools, exponentially increasing the ability to provide additional insight for customer segmentation and analysis. No matter the application—from web analytics, to marketing and online advertising analytics to e-commerce analytics—IP Intelligence will allow your clients to look at their web traffic in a whole new light—think home makeover with new snazzy track lighting—bringing the analytical tools of the offline world to online data.

And don't worry: our IP Intelligence solution is highly accurate, easy to integrate and has a wide range of geographical attributes including MSA, state/region and country of origin. And did we mention accurate? With country-level (IP country) targeting that's over 99.9% accurate and city-level (IP city) targeting that's over 94% accurate—that makes us the industry standard in IP Intelligence.

We’re fairly confident that the Internet is going to be around for a while, so optimal online performance is critical. Really, we’re just trying to help, so don’t let your clients receive placement on the “what’s not hot” list: keep them successful and in style by making their online endeavors their best endeavors—not their weakest link.