IP Location Targeting For Technology & Software

Optimize Online Services for Global Audiences

The technology industry has grown exponentially during the last decade and is driven in large part by global conglomerates with worldwide locations, customers, service providers and partners. Without the ability to provide relevant content on corporate websites that reflects cultural, market and legal differences, technology companies will struggle with maintaining and establishing their global brands.

Digital Element’s IP Intelligence (IP targeting) empowers technology companies to accurately and non-invasively identify information about website visitors such as geographic location, allowing them to serve relevant content and products as well as support and partner information. Online content offered using a visitor’s IP location automatically directs visitors to the technology information they need — and fast.

For global technology companies that give customers the option to download software products, IP Intelligence can automatically present information, instructions, and currencies to customers in their native languages. The delivery of downloads can also be enhanced based on a user’s detected connection speed. Technology companies can also present the location of their partners in customers’ areas or deliver targeted content to regionally-based user groups. Additionally, IP Intelligence can enable digital rights management, allowing for legal downloads where licensing and copyright agreements are in place and restricting downloads were it is illegal.

Benefits of Using IP Intelligence for the Technology Industry:

• Provide information, instructions and currencies to customers in their native language – automatically – without asking them to choose their language or country
• Show relevant information and offerings based on the website visitor’s location
• Deliver regional relevance through unique product and page themes
• Promote your company’s presence at local and regional training seminars and conferences by presenting website visitors with events in their region
• Control access to digital content based on geolocation data
• Present potential employees with job offerings in their region without making them search for careers in their area

The IP Intelligence applications highlighted above are just some of the ways this technology can improve the online experience. To learn more about applying Digital Element’s solutions to your specific business needs, simply Contact Digital Element.