IP Location Targeting For Global Businesses

Deliver Relevance and Instantly Connect with Global Audiences

The ability to deploy enterprise-wise content anywhere around the world through a corporate intranet or public website is increasingly becoming a key requirement for global companies today. Content localization enables employees, clients, partners and other stakeholders to automatically interface with information most relevant to them and in their own language. This capability is a critical for companies that want to extend their global reach, improve productivity and drive profits.

Digital Element’s IP Intelligence (IP targeting) technology empowers corporations, of any size, to accurately and non-invasively identify information about website visitors in order to perfect audience segmentation and present them with more personal, relevant content. Online content offered using a visitor’s IP location minimizes the clutter and clicks so interested parties can find the information they need fast.

Global corporations with localized content can make an instant connection and build a positive brand impression with website visitors. For example, professionals looking for career opportunities on the company’s website can automatically be presented with job openings in locations closest to the person’s geographic location. Not only can corporations serve content in different languages, but they can also restrict certain product information in countries where it is unlawful to distribute them, as is the case with many chemical manufacturers. Additionally, pharmaceutical organizations can provide notifications of local drug trials and patient education forums, offer regional disease and vaccine materials, and highlight corporate philanthropic efforts in specific areas. For wireless providers, local website content might include regional coverage area maps, special offers and the location of retail outlets.

Benefits of Using IP Intelligence for the Corporate Industry

• Automatically redirect international visitors to the country-specific version of your website – serving them with relevant content in their native language
• Present potential employees with job offerings in their region without making them search for careers in their area
• Promote your company’s presence at local and regional training seminars and conferences by presenting website visitors with events in their region
• Give sales and support teams as well as partners access to pertinent country-, region- and state-related business information as well as restrict access accordingly
• Provide relevant content to website visitors based on their location - such as regional coverage maps, special offers, location of retail outlets, notification of local drug trials and patient education forums, product recalls and customer programs
• Deliver employee-specific content including career development, training, leadership workshops and employee benefit information

Couldn’t find your industry on our list? Not to worry. If you have an online presence and are looking for ways to directly target and connect with your online audience, Digital Element can help. Our industry-leading IP Intelligence technology has broad-reaching applications for any online business.