Retail

IP Geolocation for Online Retail

Geolocate Users in Real Time to Drive Anytime, Anywhere Engagement

Digital Element’s IP geolocation and IP Intelligence data provides a first-touch advantage by allowing retailers to automatically serve relevant and localized content from the moment shoppers visit a site―regardless of device type. In today’s fast-paced, online shopping environment, this ability to geolocate consumers without requiring them to opt-in to location-based services  can be a make-or-break part of a successful e-commerce strategy, from the desktop to the aisle.

IP Geolocation Benefits:

  • Increase time spent on your site by providing relevant  merchandise and messages
  • Target users from the desktop to the aisle to drive anytime, anywhere engagement
  • Simplify the online experience by automatically displaying retail locations nearest to site visitors
  • Increase revenues by targeting location-specific promotions to drive online visitors to make purchases offline
  • Boost in-store purchases by showing shoppers local availability of products
  • Cater to global audiences by instantly routing visitors to the country-specific version of the website
  • Create a consistent brand image by duplicating regional offline campaigns on your website

Pricing Request

Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
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“Now, more than ever, we need to be confident that we are complying with our content rights agreements across all the territories we serve, and it is of paramount importance to our business that the IP data we use to do this is accurate. Digital Element’s NetAcuity solution provides us with a highly accurate and comprehensive global database, and their solution was easy to integrate with our delivery systems.”

Clive Malcher, Head of Product Development and Technology, Channel 5
Triangle