Retail

IP Geolocation for Online Retail

Geolocate Users in Real Time to Drive Anytime, Anywhere Engagement

Digital Element’s IP geolocation and IP Intelligence data provides a first-touch advantage by allowing retailers to automatically serve relevant and localized content from the moment shoppers visit a site―regardless of device type. In today’s fast-paced, online shopping environment, this ability to geolocate consumers without requiring them to opt-in to location-based services  can be a make-or-break part of a successful e-commerce strategy, from the desktop to the aisle.

IP Geolocation Benefits:

  • Increase time spent on your site by providing relevant  merchandise and messages
  • Target users from the desktop to the aisle to drive anytime, anywhere engagement
  • Simplify the online experience by automatically displaying retail locations nearest to site visitors
  • Increase revenues by targeting location-specific promotions to drive online visitors to make purchases offline
  • Boost in-store purchases by showing shoppers local availability of products
  • Cater to global audiences by instantly routing visitors to the country-specific version of the website
  • Create a consistent brand image by duplicating regional offline campaigns on your website

Pricing Request

Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
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“Digital Element is the only MRC-accredited provider on the market, which gave us confidence in their ability to deliver. After integrating NetAcuity Edge we have seen a dramatic increase in accuracy and response for our clients advertising campaigns.”

Martin Pavey, UK Country Director, Flashtalking
Triangle