Publishing & Advertising

IP Geolocation for Publishers & Advertisers

Improve Reach, Relevance and Response with IP Intelligence Data

Digital Element’s globally recognized IP geolocation and IP Intelligence data allows online publishers, advertisers and marketers to accurately and non-invasively leverage user location and other IP-based data attributes, such as connection type, domain or mobile/WiFi, to target ads and content with pinpoint precision.

Whether you’re a publisher looking to better target users with geolocated content; an ad network looking to capitalize on industry-standard IP location targeting; or a marketer wanting to refine campaigns based on IP Intelligence data points, Digital Element’s technology will allow you to deliver more meaningful and engaging content and ads to different audience segments – when, where and how the user wants it.

IP Geolocation Benefits:

  • Increase upsell by as much as 30 to 40 percent with geotargeted ads
  • Deliver relevant ads to specific audiences, reducing wasted impressions and increasing click-through rates and message reach
  • Upsell the ability to deliver advanced ad targeting such as rich streaming video or mobile formats based on a user’s connection type or device
  • Increase return on investment for geographic advertising by selling targeted local ads
  • Control access to digital content and downloads

Pricing Request

Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
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“This is an extremely exciting time for digital advertising. Being able to offer an accurate hypertargeting solution helps us ensure our clients are reaching consumers in the most relevant geographic locations which, in turn, drive performance and results for their campaigns.”

Marco Muzzi, Marketing Director, AcuityAds
Triangle