Gambling & Gaming

IP Location Targeting for Gaming & Gambling

One Technology for Compliance and Marketing

Online gaming has grown to encompass a global world of multi-faceted, social touch points, from a man unwinding on the weekend with a little online poker to a teen engaging with friends in an epic online video game battle. No matter the type of online game, marketers and gaming providers have a unique opportunity to address compliance issues and marketing needs associated with online gaming using a single technology.

Digital Element’s IP Intelligence and geolocation data provides information about online gamers and gamblers such as real-time location or connection type, allowing organizations to gain automatic insight into otherwise hard-to-pinpoint unregistered users, whether for marketing, gameplay or regulatory purposes.

IP Geolocation Benefits:

  • Leverage location data to ensure compliance with gambling regulations ― such as restricting access where gambling is illegal – as they can vary from region to region
  • Create an optimal online experience by connecting online gamers in close proximity for faster play and response times
  • Monetize online and mobile games by serving geotargeted ads, which increase response rates by 30 to 40 percent
  • Better understand gamer segments to create more impactful and engaging experiences
  • Help curtail illegal activities ― such as money laundering ― by understanding who is accessing online gambling systems

Helpful Resource Links:

Pricing Request

Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
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“Aertv switched to a premium IP geolocation provider to absolutely ensure content is restricted to Ireland. We require the most accurate and up-to-date IP geolocation data, and Digital Element is the only provider to produce highly precise data that enables us to guarantee compliance with our licensing rights obligations.”

Philippe Brodeur, Director, Aertv
Triangle