IP Intelligence in Action
Online Retail and E-Commerce Solutions
Incorporating IP Intelligence into your online strategy can significantly simplify and enhance your website visitors' online experience by allowing you to accurately and non-invasively present relevant content, products and promotions based on user location.
Benefits of using IP Intelligence:
- Simplify and enhance the customer experience – present visitors with customized content on the fly, based on their geographic location, such as presenting the ‘hottest’ selling items in their region, or automatically showing the nearest retail location instead of asking users to “Find a Store”
- Increase online revenues – provide targeted merchandise and messages to decrease website and transaction abandonment
- Drive offline revenue – provide website visitors with targeted promotions and coupons for local retail locations to drive your online traffic to make purchases offline
- Set pricing, sales, and promotional savings – analyze the effectiveness of local, regional, national and even international promotions and have the information to give ‘a lift’ where needed, or where competition is gaining an edge
Scenario:
A website visitor logs on from Boston, MA. They are presented with customized content on the fly, such as products appropriate to their region: winter workwear, outerwear, humidifiers, and down and flannel merchandise. At the same time, a user visiting from Miami (or other warmer climate regions) is presented with regionally appropriate items such as swimsuits and outdoor barbeque items.
Knowing where your visitors are geographically located allows you to perfect online audience segmentation even further. By knowing the geographic location of website visitors you can present relevant coupons to visitors located near a retail store or even promote a sale at the nearby retailer to drive offline traffic. For example, advertise a sale on summer clearance merchandise to visitors from the Southeast, where the weather is still warmer. At the same time, present coupons to visitors from the Northeast for a discount on newly arriving winter merchandise.
If a visitor is not located within the vicinity of a retail store, provide another coupon, such as free shipping or a percentage off an online purchase.
City-level targeting is 95% accurate, worldwide.
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Scenario:
A web visitor from anywhere in the world logs on to Geteverythingstore.com. By using IP Intelligence, the visitor will be instantly routed to the global site of the country they are logging on from, eliminating the need to have locator links to the international versions of the Geteverythingstore.com, or for website visitors to "Select Their Country".
Website visitors would be served relevant content, products, promotions and even currency in their native language - all creating an instant connection with the website visitor and establishing brand presence.
Country-level targeting is 99.99% accurate.
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Scenario:
A website visitor logs on from Boston, MA and chooses the item he wants (Super Capacity Washer). By integrating IP Intelligence into your real-time inventory management system, the shopper could automatically be shown the stores closest to his geographical location. Also, indicating whether the item is in-stock and available for the “Pick Up in Store” option eliminates the need for the customer to wait on the product—potentially causing a lost sale.
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Scenario:
A website visitor logs on from Dallas, TX. When the customer chooses the ‘Store Locator’ option – by using IP Intelligence you can automatically present the nearest locations based on the customer's geographic location, creating an instant connection and removing a step in the buying process.
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