Rob Friedman

Rob Friedman

Executive Vice President and Co-Founder

Rob is a co-founder of Digital Envoy and oversees the business and corporate development for Digital Element. Since 1999, Rob has been at the forefront of the IP Intelligence movement in the ad and search space, helping to make it the “must-have” feature it is today. He has worked closely with advertising and marketing businesses across the spectrum to ensure that they are getting the most out of their targeting solutions. In short, when it comes to IP targeting, Rob is the man. Rob has extensive experience in the corporate development field as well, helping form many win-win partnerships and other relationships. Rob previously served as General Counsel for Arris [NASDAQ: ARRS] and also worked as legal counsel for Nortel Networks after several years of private practice. Yes, Rob is also an attorney, but we don’t hold that against him. Rob holds an undergraduate degree from the University of North Carolina, and graduated first in his class from the Emory University School of Law.

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“Digital Element’s technology allows us to ensure compliance with a client’s geo-targeted ad buys, and to increase the effectiveness of campaigns by demonstrating geographic areas with strong performance.”

Jim Ewel, CEO, Adometry
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