Rob Friedman

Rob Friedman

Executive Vice President and Co-Founder

Rob is a co-founder of Digital Envoy and oversees the business and corporate development for Digital Element. Since 1999, Rob has been at the forefront of the IP Intelligence movement in the ad and search space, helping to make it the “must-have” feature it is today. He has worked closely with advertising and marketing businesses across the spectrum to ensure that they are getting the most out of their targeting solutions. In short, when it comes to IP targeting, Rob is the man. Rob has extensive experience in the corporate development field as well, helping form many win-win partnerships and other relationships. Rob previously served as General Counsel for Arris [NASDAQ: ARRS] and also worked as legal counsel for Nortel Networks after several years of private practice. Yes, Rob is also an attorney, but we don’t hold that against him. Rob holds an undergraduate degree from the University of North Carolina, and graduated first in his class from the Emory University School of Law.

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“The decisive factor in our decision to choose Digital Element was the guarantee of highly accurate geo-data. This element is critical for our business as we use the data to increase the relevance of advertising, which has proven to be successful and has driven a significant increase in click-through rates of campaigns – in some cases more than ten times.”

Guido Brand, Founder & Managing Director, Mashero
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