Online Video

Importance of Accurate IP Geolocation Data in Worldwide Video DRM

May 10, 2017 Consumers around the world are increasingly augmenting, and in some cases replacing, traditional linear TV viewing with video streamed to computers and other IP-connected devices. Consumers want to use their own devices, and they expect access to live and on-demand content, both in the home and on the go. As a result, […]

The Right Video for the Right Audience in the Right Location

According to BI Intelligence, digital video ad revenue will reach almost $5 billion in 2016, a clear indication that marketers realize the many benefits of digital video. All the while, consumers love for online videos will only continue to grow. Research shows that 25 percent of global Internet users already consume online video every day. Ad-tech […]

A Brazilian Video Balancing Act

Managing and protecting video content while delivering an exceptional consumer viewing experience creates ongoing challenges for media and entertainment companies around the world. Globo needed the ability to localize video content at a very granular level to serve one of its newest video products Globo Play, so it decided to utilize a new mobile-centric IP […]

The Geolocation Barometer at ad:tech New York 2015

As always, the time we spend at ad:tech New York proves invaluable in terms of hearing about the latest challenges advertisers face in an ever-changing business landscape that is becoming increasingly driven by devices, data and (consumer) demand. Our team looks forward to exchanging ideas about how geolocation can help solve many of the very […]

Using IP Intelligence to Personalize Content for Digital On-Demand Services

Across the globe, traditional TV viewers are transforming into a new segment of consumers who are choosing to access multimedia content on-demand. YouView, a joint venture between BBC, ITV, Channel 4, Five, BT, Talk Talk and Arqiva, is the United Kingdom’s on-demand service delivering more than 70 live, free-to-air digital TV and radio channels as […]

Combining Geolocation and Wireless Carrier Data Helps Improve the Mobile User Experience

Latin America is a market where conventional phones or low-cost smartphones serve as the main mode of Internet access, so there is definitely a lot of opportunity to increase  membership rates for subscribed content. Naranya, the leading provider of wireless services in Latin America, is capitalizing on this opportunity by utilizing IP Intelligence and geolocation […]

As Digital Video Explodes, So Goes the Need for Geolocation

Recent research from eMarketer shows that the U.S. audience for digital video—that is, video consumed on any digital device—will pass 200 million in 2015. In addition, spending on video advertising this year is expected to make up 28.7 percent of all U.S. digital display ad dollars, a 7.5 percent increase over 2014. As the leading […]

U.K’s Channel 5 Adds IP Geolocation to Help Manage Video-on-Demand Content

Online digital rights management can be complex, but IP geolocation data simplifies the process and provides the flexibility to quickly respond to constantly changing rules for content distribution. Channel 5, one of the U.K.’s leading broadcasting companies that attracts more than 42 million weekly viewers via its family of channels, has deployed IP geolocation technology […]

Aertv Adds NetAcuity to Support Online Geographic Rights Management

Aertv, Ireland’s first social TV platform, offers 34 channels including BBC One, BBC Two, BBC News, RTÉ One and RTÉ Two. The platform allows viewers to watch live TV shows on PCs, laptops or mobile devices while simultaneously using social media channels such as Facebook and Twitter. Due to content provider licensing rights, the company […]

Four Years Later: Our European Expansion

In 2009, Digital Element expanded its operations into Europe in anticipation of increased demand for IP Intelligence and geolocation technology. Made up of 47 independent countries where people speak more than 200 different languages, Europe seemed a logical place where brands would need online targeting granularity at the city and postcode level. Four years later, […]

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