location-based services

Three Important Location-Based Strategies for 2017

January 11, 2017 A new year. A new set of strategies for companies looking to improve their online marketing endeavors in 2017. And, suffice it to say, it all begins with location. Last year, we saw a lot of focus on mobile measurement and attribution, expanded use of beacons, and a more all-in commitment to […]

IP Data’s Role in Mobile Attribution and Marketing Analytics

December 14, 2016 App stores are saturated. More than 4 million apps currently exist across various platforms today. It is becoming increasingly difficult for app marketers to acquire new customers and monetize at the same time. The apps market is constantly changing, making ongoing measurement a requirement―if a company wants to remain competitive in this […]

How to Use Mobile Geolocation Technology to Drive More Advertising Revenues

By 2017, mobile ad spending is projected to account for 66.6 percent of digital ad spending. Stats such as this show the continued growth of the mobile advertising market and how, within the next several years, it will dominate the digital ad spending arena. However, effectively monetizing mobile traffic has been a challenge for advertisers […]

The Geolocation Barometer at ad:tech New York 2015

As always, the time we spend at ad:tech New York proves invaluable in terms of hearing about the latest challenges advertisers face in an ever-changing business landscape that is becoming increasingly driven by devices, data and (consumer) demand. Our team looks forward to exchanging ideas about how geolocation can help solve many of the very […]

Shop.Org 2015: Change Continues, But Fundamental Consumer Needs Remain

We always look forward to Shop.org each year, not just to share how our geolocation and IP Intelligence solutions can address retailers’ digital marketing challenges, but also to get a bead on the latest trends, commentary and research around the technologies that will most likely influence consumer’s shopping habits and, ultimately, their buying decisions. While […]

Infographic: How to Cut the B.S. Out of Your LBS Strategy

Recent research shows that 51 percent of in-store shoppers are interested in location-based services. That’s good news for marketers, but bad news if they don’t know have a solid strategy that leverages the data necessary to deliver more personalized communications to consumers. Device type, consumer preferences and location awareness provide opportunities for businesses to connect with […]

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“We need to be able to assure content rights owners that their content will only be distributed where we say it will be. By selecting Digital Element as our IP geolocation technology provider, we can confirm their content is in the safest possible hands.”

Scott Kewley, Director of Digital Entertainment, Virgin Media
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