Hyperlocal

How Big Players Use Device Intelligence for Web Optimization and Analytics

April 24, 2017 Today we spend as much as 68 percent of all digital media time using smartphones or tablets which only leaves 32 percent for using desktop computers. Not paying particular attention to mobile visitors is a wasted opportunity at best and a real threat to the business at worst, especially if the closest […]

Improve Engagement for Email Marketing Campaigns by Adding Hyperlocal Geolocation Data

March 29, 2017 The Email Service Provider (ESP) landscape continues to evolve, and the competition is as intense as ever to reach and engage target audiences. ESPs using more data points to personalize communications to drive end-user engagement will be among those that differentiate themselves in the marketplace. PostUp, the leader in end-to-end email marketing […]

The Role Hyperlocal IP Geolocation Technology Plays in Website Optimization

February 21, 2017 Sixty-three percent of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. Research such as this shows just how important it is for companies around the world to create the best web experience possible. Today, getting a website up and […]

IP Data’s Role in Mobile Attribution and Marketing Analytics

December 14, 2016 App stores are saturated. More than 4 million apps currently exist across various platforms today. It is becoming increasingly difficult for app marketers to acquire new customers and monetize at the same time. The apps market is constantly changing, making ongoing measurement a requirement―if a company wants to remain competitive in this […]

How to Use Mobile Geolocation Technology to Drive More Advertising Revenues

By 2017, mobile ad spending is projected to account for 66.6 percent of digital ad spending. Stats such as this show the continued growth of the mobile advertising market and how, within the next several years, it will dominate the digital ad spending arena. However, effectively monetizing mobile traffic has been a challenge for advertisers […]

How Going Global and Going Granular Go Hand in Hand for Ad Targeting Across Devices

Digital consumers own and use 3.64 connected devices today―from laptops to smartphones to tablets and wearables. Research indicates that quickly emerging innovations such as the Internet of Things (IoT), smart homes and telehealth will connect an additional 17.6 billion devices to the internet by 2020. This multi-screening phenomenon is also driving a greater need for […]

Brazilian Digital Advertisers Gain Access to More Precise Targeting Ahead of Olympics

According to eMarketer, digital ad spending in Latin America is set to reach new heights with mobile grabbing a larger percentage of those overall dollars. Additionally, other research is indicating that up to half of the Latin American digital ad spend is originating in Brazil so there is a lot of opportunity for marketing technology […]

NUI Media Adds Hyperlocal Geolocation Tech to Enhance Ad-Serving Capabilities

Small- and mid-market publishers as well as ad networks require ad-serving technology that can grow as their impressions do. NUI Media, a publisher and ad network digital advertising platform, has solutions that address these very needs in the marketplace. The company’s NUI Media Ad Server is one of its core offerings. It enables publishers and networks to […]

Digital Marketing in Chile Gets Boost from Hyperlocal Geolocation Solutions

Internet penetration in Chile is among the highest of any Latin American country, but digital advertising expenditure there lags behind the regional average, according to eMarketer. Industry experts attribute this to the slow-down in the economy as well as the need for more accurate digital advertising solutions that can reliably reach consumers. “The economic downturn […]

The Right Video for the Right Audience in the Right Location

According to BI Intelligence, digital video ad revenue will reach almost $5 billion in 2016, a clear indication that marketers realize the many benefits of digital video. All the while, consumers love for online videos will only continue to grow. Research shows that 25 percent of global Internet users already consume online video every day. Ad-tech […]

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“Digital Element’s NetAcuity database is the industry’s most accurate geolocation solution.”

Joseph Kelly, Chief Operating Officer, Infochimps
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