Geographical Rights Management

Importance of Accurate IP Geolocation Data in Worldwide Video DRM

May 10, 2017 Consumers around the world are increasingly augmenting, and in some cases replacing, traditional linear TV viewing with video streamed to computers and other IP-connected devices. Consumers want to use their own devices, and they expect access to live and on-demand content, both in the home and on the go. As a result, […]

The Right Video for the Right Audience in the Right Location

According to BI Intelligence, digital video ad revenue will reach almost $5 billion in 2016, a clear indication that marketers realize the many benefits of digital video. All the while, consumers love for online videos will only continue to grow. Research shows that 25 percent of global Internet users already consume online video every day. Ad-tech […]

A Brazilian Video Balancing Act

Managing and protecting video content while delivering an exceptional consumer viewing experience creates ongoing challenges for media and entertainment companies around the world. Globo needed the ability to localize video content at a very granular level to serve one of its newest video products Globo Play, so it decided to utilize a new mobile-centric IP […]

Using IP Intelligence to Personalize Content for Digital On-Demand Services

Across the globe, traditional TV viewers are transforming into a new segment of consumers who are choosing to access multimedia content on-demand. YouView, a joint venture between BBC, ITV, Channel 4, Five, BT, Talk Talk and Arqiva, is the United Kingdom’s on-demand service delivering more than 70 live, free-to-air digital TV and radio channels as […]

Worldwide Postcode-Level IP Geolocation Data Improves Online Gambling Experience

With its global audience, bet365 serves 17 million customers in more than 200 countries and operates in 17 different languages. Deploying IP geolocation enables the company to simplify content localization and automatically serve that content and advertising in the right language and currency─improving relevance, response and revenues. To localize website content and improve the user […]

U.K’s Channel 5 Adds IP Geolocation to Help Manage Video-on-Demand Content

Online digital rights management can be complex, but IP geolocation data simplifies the process and provides the flexibility to quickly respond to constantly changing rules for content distribution. Channel 5, one of the U.K.’s leading broadcasting companies that attracts more than 42 million weekly viewers via its family of channels, has deployed IP geolocation technology […]

Happy Birthday to Us

It’s Digital Element’s birthday! We’re celebrating 15 years of successfully providing solutions for many of the world’s largest websites, brands, publishers, ad networks and social media platforms. That’s more than a decade of delivering the “Power of Where” for the Internet’s Who’s Who. During the years, we’ve seen many technology companies come and go so […]

Aertv Adds NetAcuity to Support Online Geographic Rights Management

Aertv, Ireland’s first social TV platform, offers 34 channels including BBC One, BBC Two, BBC News, RTÉ One and RTÉ Two. The platform allows viewers to watch live TV shows on PCs, laptops or mobile devices while simultaneously using social media channels such as Facebook and Twitter. Due to content provider licensing rights, the company […]

Take a Walking Tour of Geotropolis [Infographic]

We’re introducing a new infographic today to demonstrate the versatility of IP geolocation technology in multiple business settings. Many of today’s major cities have shed their “Main Street U.S.A.” personas. Major metropolitan areas are now more efficient with sleeker designs and innovative infrastructures. They’re more technologically advanced and better connected than ever before. Not to […]

Advertising and Content Just Got More Personalized on Leading Chinese Online Video Site

A recent McKinsey research report estimates the number of Chinese online video watchers will reach 700 million by 2015. With gigantic online viewing numbers such as these, it’s no wonder that the United States is projected to fall behind China in online ad market share by 2015. Chinese online video sites, such as Tudou, are […]

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“Using Digital Element’s IP geolocation technology enables us to provide superior and reliable data to our advertising clients, both buy-side and sell-side.”

Elad Efraim, CTO and Co-Founder, eXelate
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