IP Geolocation Data for Location Analytics

Leverage geolocation data and rich IP address insights to optimize online campaign performance

Digital Element’s IP geolocation data enables you to further segment and gain deeper insight into users’ online behavior across regions.

Increase Campaign Performance – Leverage real-time insights to influence messages and change targeted campaigns “on the fly.”
Identify High-Engagement Regions – Use geolocation data to identify and better understand regions of high customer engagement for app installs, software downloads, or other conversion actions.
Detect Fraudulent Traffic – Protect the integrity of marketing campaigns by utilizing proxy and VPN intelligence data to help discern real users from fraudulent ones.
Provide Attribution and Reporting – Determine and benchmark the effectiveness of local, regional, national, and international promotions―both online and offline.