Industry-leading IP geolocation technology deployed to enhance global targeting capability
London, 18th February 2015: Digital Element, the leading provider of IP geolocation technology, today announced that global contextual advertising agency, AdBlueDigital, has deployed its NetAcuity Edge™ hyperlocal IP geolocation technology to improve ad targeting accuracy.
AdBlueDigital’s advertising technology delivers contextually relevant advertising for over 10,000 premium publishers, reaching more than 20 million unique users daily and driving 60 million impressions per day. The implementation of Digital Element’s highly granular IP geolocation data into AdBlueDigital’s advertising platform has refined the company’s audience segmentation and targeting capability, such that an ad can be served precisely to a chosen mobile operator in a specified city or postcode area. This has resulted in improved relevance, click-through and conversion rates for its clients’ campaigns.
“Digital Element is the global leader in IP geolocation technology and is the only IP data provider to deliver true postcode-level targeting, so the company was the natural choice to help us achieve optimum granularity at city and postcode level”, explained David Levin, Marketing Director at AdBlueDigital.
“Since using Digital Element’s IP geolocation technology the efficiency of our campaigns has increased dramatically. We are now able to pinpoint consumer location with 10% more accuracy – and as much as 30-40% in some countries – which has directly enabled us to increase revenue. In addition, the customer service provided by Digital Element has been second to none.”
Founded in 1999, Digital Element is the industry pioneer of IP geolocation intelligence, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, the company’s NetAcuity® Solution Suite provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.
“We are delighted to be working with AdBlueDigital to enhance their contextual product suite offering with more granular and accurate IP geolocation data,’’ commented Elena Vega, Southern Europe Business Development Director, Digital Element. ‘‘NetAcuity Edge™ provides the insight required to deliver relevant advertising that really connects with consumers, driving response and ROI.’’
AdBlueDigital joins some of Digital Element’s other high-profile advertising platform clients including Microsoft, MediaMath, Crimtan, Vibrant Media, Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH and Yahoo’s BlueLithium.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
About AdBlueDigital
With offices in London and Israel, AdBlueDigital is one of the world’s leading providers of contextual advertising technology that gets brand content and advertising discovered across platforms. With more than 10,000 web properties generating more than 20 million unique visitors and 60 million impressions per day, AdBlueDigital has a strong network of partner vertical sites across the globe and fine tunes ads so appropriate audiences click through and purchase. AdBlueDigital works with top brands such as Yahoo, Facebook, Bluekai, Oracle, and AOL.
For more information, visit www.adbluedigital.com.
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Hazel Johnstone, GingerMay PR
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